April 21, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
March 26, 2015Feeling overwhelmed by the massive amount of customer feedback data you’re collecting? You’re not alone! Many businesses are struggling to find...
February 20, 2015Symantec, the global technology security provider, needed to provide its global customer base access to social customer service. They were...
February 20, 2015An Employee Advocacy program has value beyond your company’s marketing department. The community you build will be the single most important...
Nov 27 Posted 1 year ago
Not sure why and who created these pie charts and if the creator actually visited FB pages, but ....if you want to set Walmart as a good/great example of how everyone should use social media...well, you should update this article.
So, let’s see, Walmart official page totaling whooping 34 million Likes gets some really disturbing number of shares (FB manager should be sacked together with a guy that decided to piss all potential customers). The average number of shares (taking the last 10 posts) is 1.119 shares per post, which is quite low especially having in mind that number from the beginning of this paragraph (34 mil).
Furthermore, they decided to force their employees work instead of being with their families for the holidays so their FB page is flooded with something like this
I can go on and on, but this kind of sums it up
Nov 25 Posted 1 year ago
What a great article for all companies to read and learn from. Companies should realize that when people go to shop for Black Friday, it is extremely important for the brand to be in their minds. That day is so hectic that if the brand doesn't stick in their minds, they won't think about it at all during Black Friday. Companies need to embrace social media as an easy channel to keep brands in the minds of their consumers, especially on days like Black Friday.