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Rethink Social Media ROI
Posted on July 23rd 2014
How to Rethink It
|The top 3 KPIs marketers track are followers, web traffic and engagement. (excerpt from USM’s Briefingpictured below)|
|74% place brand and communications as most important.||Find a company that can measure the emotional intensity of the discussions and topics you’re already tracking. Bonus points if they find organic topics you might not even be thinking about. This will require an investment but it saves big by giving you answer to “where to focus” and “how” to message so it resonates.|
|Google+, Pinterest and Instagram are “rocketing” up the chart of most popular social channels.||Research how people use various social channels and how that use can support your goals and objectives.Pinterest is awesome for highly visual brands trying to drive traffic to its site with tips, recipes and life hacks. Instagram doesn’t drive traffic to the web but helps share a lifestyle or sense of fashion. Google+ integrates with YouTube and Events, which are cornerstones of a consultancy.|