You Are What You Eat: Optimizing Content ConsumptionQuality? Or Quantity? Content Marketing Struggles with the Right Path Forward3 Ways to Take Brand Advocacy to the Next Level with User-Generated Content5 Reasons Why Your Content Marketing Isn't Working
Let's Measure Social Media ROI in a Way That Isn't StupidTo Grow Your Social Marketing Budget, Determining ROI Is a Critical Job SkillWe Need to Rethink Our Definition of Engagement
- Content Marketing
Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutCan't Find Time for Social Media? This Approach Will Help6 Ways to Turn Your Small Business into a Media Hub
- Social Organization
Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
The Right Way to 'Spam' on Twitter
Posted on December 4th 2013
First off, I would like to note that I am not a fan of spamming on Twitter, however as a business or as an individual if you want to specifically tweet lots of users about a product or important bit of information then here is how you do it right.
How to spam correctly on Twitter?
Here is a trick of the trade that won't have users yelling at you for having filled their feed with essentially the same tweet, also this is a great way to actually personalise the tweet to the intended user.
If you want to tweet multiple users to notify them about your important information be sure to mention their Twitter handle first in the tweet and create individual tweets for each. Twitter then see this tweet as a reply/conversation between 2 accounts and therefor it won't show up in other Twitter users feeds unless a user follows each of the accounts.
Example Tweet: Earlier in the year from the #WADay photo campaign
Here @celebratewa have mentioned @tweetperth first in the tweet which means that only users that follow both @celebratewa and @tweetperth would see this tweet in their feed, if a Twitter user followed @celebratewa and not @tweetperth they would not have seen this tweet.
Obviously if a user was to follow the #WADay hashtag or view @celebratewa Twitter profile they would then see all these tweets.
Increase the chances of an action from the user you have tweeted be it retweet, click through, reply, favourite and or follow.
Typically users create tweets that contain all the information about the tweet and then add on as many Twitter handles at the end of the tweet that they can fit in
ie. We have just released our amazing video of our latest product (insert link). Check it out @username @username1 @username2 #hashtag
The Twitter user would then copy and paste the same tweet but then change the usernames mentions. This would then result in all their followers being hit with essentially the same tweet over and over again. So obviously this is a great way to annoy your followers.
So by simply using the Twitter handle of the user you want to tweet first you will be able to send out multiple personalised tweets about your important information without annoying all your followers. Also you will increase the chances of an action from the user you have tweeted be it retweet, click through, reply, favourite and or follow.
In conclusion create a generalised blanket tweet about your important information for all to see and then if you want to create personalised tweets to specific users be sure to mention their Twitter handle first in the tweet. Happy good spamming!