April 21, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Jul 18 Posted 8 months ago
E-commerce only meant shopping over the internet but now it has broadened its base. The new trends which have come into the limelight in the year 2014 have rendered a strong hold to this sector
Better delivery and use of social networking has added on to the momentum of the e-commerce sector. Social networking sites like facebook and twitter have played a major role in reaching out to the target audience and making them aware of the advantages of online shopping.
Apr 16 Posted 11 months ago
I notice often that people seem to want different marketing channels to be all or nothing. For example they set an expectation taht social shoudl account for a huge portion of sales. The reality is any marketing plan today must be omni-channel and take into account the value of every communication channel with customers. Social jsut happens to be one of them. Is it valueble? YES. Does that make every other channel not valuable. Also yes.