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Every day, more and more ecommerce businesses are making the switch to social media, despite the fact that online retail experts are still debating the impact of social media on ecommerce sales. What are the benefits of doing so? Why are brands investing heavily in social media channels? This infographic spills the beans.
The most significant impact social media can have on ecommerce is to build trust and generate leads. And reports confirm that these leads coming from social networks are buying. In 2013, 75% of sales generated from social media came from Facebook, Twitter and Pinterest making them the top 3 networks people use to find products to buy. When you consider that U.S. consumers are expected to spend an eye-popping $327 billion online in 2016, it is easy to see why one must invest in social media.
This and many more interesting numbers in the infographic below . Also, don’t miss our bonus tips section at the end of this infographic to learn what content works best on what channels.