Join this webinar to learn how leading brands are adapting to meet the needs of their customers in social media. Panelists include Dan Gingiss of Discover and Kristina Libby of Microsoft. Register here!

Roku CMO Matthew Anderson (@mandersonsfca) Interview with Simon Pearce

I caught up with Roku CMO Matthew Anderson at South by Southwest last week. Matthew and I talked about content democratization and how it's never been easier to launch your own TV station. As the cost of content production has plummeted, so have the barriers to entry. Roku has seen a doubling of channels in the last year and is making it easier for people to search for, and find, great content on a fully open platform that does not discriminate against smaller players. Matthew also talked about how Roku is going beyond the YouTube revolution by bringing indie content to the "full size" TV experience, which is a game changer for content reach and distribution. 

Join The Conversation

Upcoming Webinars

Whitepapers

  • August 31, 2015
    According to a recent survey carried out by Zendesk, customer service is the most important factor when it comes to how much people trust...
  • August 26, 2015
    Summer may be winding down, but there's no stopping the growth of social for today's top businesses. The newest Smart Social Report is out,...