Roku CMO Matthew Anderson (@mandersonsfca) Interview with Simon Pearce

Simon Pearce
Simon Pearce Founder, Fabric Branding

Posted on March 17th 2014

Roku CMO Matthew Anderson (@mandersonsfca) Interview with Simon Pearce

I caught up with Roku CMO Matthew Anderson at South by Southwest last week. Matthew and I talked about content democratization and how it's never been easier to launch your own TV station. As the cost of content production has plummeted, so have the barriers to entry. Roku has seen a doubling of channels in the last year and is making it easier for people to search for, and find, great content on a fully open platform that does not discriminate against smaller players. Matthew also talked about how Roku is going beyond the YouTube revolution by bringing indie content to the "full size" TV experience, which is a game changer for content reach and distribution. 

Simon Pearce

Simon Pearce

Founder, Fabric Branding

Simon has over 14 years experience in brand strategy and brand experience design. He works with his clients to help define and execute brands for the digital age. Simon believes in taking a practical and cross-disciplinary approach to defining and implementing brand strategy. Over the years, Simon has worked with a wide variety of clients, across industries, to define and develop their brands. Past clients include Verizon Wireless, AT&T, Intel, 3M, Stanley, Red Robin Gourmet Burgers, The Weather Channel, Samsung, ITT Corporation, Alcoa, The Vitamin Shoppe, Student Achievement Partners and Transitions Optical Inc.

 

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