Get the tips on how to get your brand ready to win the hearts and minds of today’s consumer – a more savvy consumer than ever. Join us for #SMTLive

Roku CMO Matthew Anderson (@mandersonsfca) Interview with Simon Pearce

I caught up with Roku CMO Matthew Anderson at South by Southwest last week. Matthew and I talked about content democratization and how it's never been easier to launch your own TV station. As the cost of content production has plummeted, so have the barriers to entry. Roku has seen a doubling of channels in the last year and is making it easier for people to search for, and find, great content on a fully open platform that does not discriminate against smaller players. Matthew also talked about how Roku is going beyond the YouTube revolution by bringing indie content to the "full size" TV experience, which is a game changer for content reach and distribution. 

Join The Conversation

Upcoming Webinars


  • September 08, 2015
    Find out how today’s top marketers are using social display to build brand love and grow business. Download “The Pursuit of Social Persuasi...
  • September 03, 2015
    The Social Customer Service Index 2015Measuring Use and Effectiveness of Social Media Tools for Customer Service An exclusive whitepaper bro...