The Role of Facebook Hashtags in your Marketing Efforts [INFOGRAPHIC]

Posted on September 23rd 2013

The Role of Facebook Hashtags in your Marketing Efforts [INFOGRAPHIC]

Companies and brands with a specific target audience can use hashtags to draw their consumers into a deeper conversation, and encourage them further to interact with shares, likes, sales, and lead generation. Start capturing the power of Facebook Hashtags in your marketing efforts to grow your brand. Take a look at the infographic by PiJnz team (ed. note: now known as signalmind) that evaluates the Facebook hashtag: Why it is important? What is its role in your social media marketing efforts?

Facebook #hashtags can help your brand

Expand its reach - You can help people interested in niche topics find each other and join the conversation.

Amplify the brand - You can help an idea or new product catch on by branding your Facebook page with your own special hastag. Give people an easy way to share information about that product or idea.

Cross social platforms - You can post to multiple platforms with the same post now that hastags in Facebook are more searchable.

Promote specials and events - You can use a special hastag in your posts to highlight promotions taking place on other platforms.

Capture new fans and potential leads - You can gain the opportunities to reach like-minded individuals within key audiences and get them to engage with your page or cause.

Facebook hastag

Tips for using hastags

  • Don't overdo hastags - use them sparingly and not in every post.
  • Hashtags must be all one word (no spaces).
  • Capitalization doesn't matter.
  • Before you use a hashtag, do research and ensure that it will work.
  • Encourage users to make their posts public to increase reach.

Thank you for reading, you can discuss your experience with Facebook hashtags in the comments below!

Irfan Ahmad

Irfan Ahmad

I'm a blogger, social media savvy and founder of Digitalinformationworld. Love to explore the internet and show people interesting infographics. Follow me on Google+ and Pinterest.

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Comments

emarketing .
Posted on September 23rd 2013 at 11:32AM

As mentioned above, facebook hashtags are really important for promoting events, capture new fans, gives an easy way to share information about the services and products, it has great effect on the growth of business. 

Thanks for sharing such an usefful article!

aidenruse
Posted on September 23rd 2013 at 11:41AM

Nice infographic, Irfan. Really hashtag is a powerful tool even more powerful than we might think. It really optimizes our marketing efforts and give us an easy way to reach to people with a common interest. Thanks for sharing useful info with us.

Irfan Ahmad
Posted on September 29th 2013 at 8:23PM

Welcome @Aiden and thanks for your comment.

Irfan Ahmad
Posted on September 23rd 2013 at 1:12PM

Nice Ajay Prasad, I agree with you. I'd like to ask you, are you using hashtags in your Facebook posts?

Lighting Dude
Posted on September 23rd 2013 at 4:40PM

@Irfan, really dig the infographics man. I am a huge fan of them and think they really help those who are visual learners like myself. Also researching your #hashtags is a must!

Aaron

Emergency Lights Co.

Irfan Ahmad
Posted on September 23rd 2013 at 5:41PM

I am happy @Aaron Downes and @Aiden Ruse you liked the post.

Aleksandra Šmit
Posted on September 24th 2013 at 10:58AM

I really believe that #hashtag is powerfull and essential tool and can boost your audience either at your Facebok page or your website. I use # in posts on my Facebook page.

Love the Infographic. I shared it on my website, hope that's ok?

Irfan Ahmad
Posted on September 24th 2013 at 2:06PM

Thank you Aleksandra Šmit for sharing it on your website.

Greg de Lima
Posted on September 24th 2013 at 12:16PM

What do you make of this article then? http://edgerankchecker.com/blog/2013/09/hashtags-on-facebook-do-nothing-to-help-additional-exposure/ 

As an analyst - I've only seen very mild rises when brands use hashtags. It adds a bit of a bonus, but not much to make a highly significant difference? 

Irfan Ahmad
Posted on September 24th 2013 at 2:21PM

I think many marketers aren't seeing the traction they hoped but I think that's because Facebook is a little late to the hashtag game. I think as people remember to use them more on Facebook there will be more traction. But it's challenging with all the privacy settings as well that aren't in place on other networks.

gavingrom
Posted on September 24th 2013 at 5:10PM

Great article!  Is there a way to search for #'s in general and/or #'s based on a geograpghical locations?

 

@gavingrom 

Irfan Ahmad
Posted on September 25th 2013 at 6:11PM

Yes @Gavin you can search different hashtags whether in general or geographical-based like #lol #technology #new #entertainment #socialmedia #news #US. Etc.

As people are not familiar with # on Facebook chances are you'll get few results or even empty searches.

iaretweeting
Posted on September 24th 2013 at 5:47PM

If no one knows to look for the hashtag in the first place, it's useless. I'm actually moving back to an old-school e-mailing list for my marketing efforts as I am still unconvinced that eyeballs translate into anything.

Irfan Ahmad
Posted on September 25th 2013 at 6:33PM

Thank you @Amy for your comment it's good to know that email-marketing is working for you, as we all know hashtag is new to Facebook so it will take time to things settled down. And what I've learned as a marketer we shouldn't expect bigger and better outcome for our minor efforts.

ez001
Posted on September 24th 2013 at 7:54PM

i didn't get how can i use it...

 

Irfan Ahmad
Posted on September 25th 2013 at 6:37PM

@Elie you can visit this link -  How do I use hashtags? https://www.facebook.com/help/587836257914341

JunctionYVR
Posted on September 24th 2013 at 8:15PM

All of the points here have one major flaw: They all assume that people are actually searching for hashtags on Facebook. We've seen 0 evidence that any relevant volume of people are searching for tags on Big Blue. Without volume, all of this analysis and best practice reporting is somewhat irrelevant.

Irfan Ahmad
Posted on September 25th 2013 at 7:13PM

Hello @Junction thank you for the comment, Before I argue to your this line "0 evidence" I would like you to see below comment of "gavin grom".

In addition, Facebook’s privacy structure makes hashtags less useful than they are on Twitter or Instagram, with Facebook users unable to explore a certain topic like they would on the other, more open social networks.

JunctionYVR
Posted on September 25th 2013 at 7:23PM

Hi Irfan. There really is nothing to argue about the point that was made - we have found 0 evidence of increased impressions or engagement over the trials that we have tracked. Our findings are anecdotal, but worth mentioning.

Your point that hashtags on Facebook are unsuccessful because of privacy settings is irrelevant to Pages that post to the public - all public Page posts that use hashtags are visible to searches.


It seems that users simply do not use Facebook for discovery like they do on Twitter and/or Instagram, rather the primary use of Facebook is for connection and interaction. That's not to say that Facebook is any less valuable, but it is to say that Facebook hashtags do not fuction to "Amplify your brand" or "Expand your reach".

Irfan Ahmad
Posted on September 26th 2013 at 6:36AM

@junction I disagree with your point that #tags don't function to "Amplify your brand". According to Facebook spokesperson (told CNET) "The idea of analyzing hashtags on the social network is more complicated than just looking at viral reach. For increased exposure, Facebook's algorithms are focusing on posts with high-quality content, rather than simply hashtags".

"When we introduce a new product at Facebook, we focus on getting the user experience right; hashtags are no different. Since they are prone to abuse from, for instance, meme Pages, we've been focused on fine tuning the ranking algorithms before we surface them more prominently to people,"

The Facebook spokesperson said. "Pages should not expect to get increased distribution (what some call virality) simply by sticking irrelevant hashtags in their posts. The best thing for Pages (that want increased distribution) to do is focus on posting relevant, high quality-content -- hashtags or not. Quality, not hashtags, is what our News Feed algorithms look for so that Pages can increase their reach."

JunctionYVR
Posted on October 4th 2013 at 8:02PM

Irfan, how exactly does a quote from a Facebook rep where he says that "Pages should not expect to get increased distrobution" support your point that tage "Amplify your brand"?


Is it possible that you may be using intentionally unquantifiable statetements to make a point that can't be argued because it didn't make a real point in the first place?


I understand that you've been backed into a corner on this one given that the core message of your post is that Facebook hashtags provide a benefit, and that has been proven to be untrue.


Rather than making ambiguous arguments that are unrelated, and fairly illogicaly, may I suggest that we refer to your post and infographic as a best practices reference for the use of an unproven tactic.

Sairah
Posted on September 29th 2013 at 4:30PM

From the words of the Facebook's analytics firm themselves: "Hashtags make your Facebook posts LESS likely to go viral.": http://ow.ly/pjKey 

Irfan Ahmad
Posted on September 29th 2013 at 8:22PM

Sairah H, maybe you miss read the link you provided, Your link refers to an article by fastcompany which is based on edgerankchecker.com study, not by Facebook. You can read the "Facebook response" about this study here : CNET.

neilparekh
Posted on September 30th 2013 at 3:12AM

Hashtags on FB definitely help promote coverage at an event. For our recent annual awards breakfast for United Way of Snohomish County, we encouraged staff to post to Twitter, Instagram and Facebook (set posts to public) so they can be seen. By promoting the hashtag itself, we enouraged others to post to Twitter and Instagram.

After the event,we promoted the unique url of the results on Facebook: https://www.facebook.com/hashtag/[hashtag] or in our case, https://www.facebook.com/hashtag/uwscspirit.

It's not a huge traffic generator, but it's definitely another tool to use in social media.

Irfan Ahmad
Posted on September 30th 2013 at 6:45AM

Thanks @Neil for sharing your Hashtag experience with us.

ISScyborg
Posted on October 18th 2013 at 2:42PM

Yes hashtags can help you a lot, not just on facebook, on some other social media too. First  I came across with hashtags on google+ I was wondering how to put tag on the right top corner:)

Irfan Ahmad
Posted on October 29th 2013 at 6:42AM

Totally agreed, Robert Hashtag can be utilized on other social networks like Pinterest and Instagram as well.

joshtrenser
Posted on October 31st 2013 at 3:34PM

Cool infographic I must say!!!

Irfan Ahmad
Posted on November 5th 2013 at 8:03AM

Thanks Josh