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Jul 20 Posted 8 months ago
Thank you for an interesting post, but I will claim that you IMHO are wrong in your opening sentence "Follower count is, unanimously, the biggest indicator of success on Twitter."
If that was true buying followers, or #followback would be hailed as success, since it gives you what you say, a great follower count. But it's not. Because apart from quantity there's also authenticity and quality that comes into play.
- A profile with 10k followers and three tweets has offered no quality and bears no authenticity. It's always a nofollow. Follower count alone is not the biggest indicator of success.
- A profile with 100k followers and every followback hashtag in the profile and junk tweets has no authenticity and no quality. It's always a nofollow.
- A profile with 100k followers, no interaction, no replies, retweets, sharing content but only broadcasting their own content is almost certainly a nofollow, unless you actually are so interested in the content that the lack of interaction doesn't matter
While follower count of course is important it doesn't have such importance that it stands by itself. It stands side by side with quantity and authenticity. Together they indicate the success of a Twitter profile