Jul 20 Posted 1 year ago
Thank you for an interesting post, but I will claim that you IMHO are wrong in your opening sentence "Follower count is, unanimously, the biggest indicator of success on Twitter."
If that was true buying followers, or #followback would be hailed as success, since it gives you what you say, a great follower count. But it's not. Because apart from quantity there's also authenticity and quality that comes into play.
- A profile with 10k followers and three tweets has offered no quality and bears no authenticity. It's always a nofollow. Follower count alone is not the biggest indicator of success.
- A profile with 100k followers and every followback hashtag in the profile and junk tweets has no authenticity and no quality. It's always a nofollow.
- A profile with 100k followers, no interaction, no replies, retweets, sharing content but only broadcasting their own content is almost certainly a nofollow, unless you actually are so interested in the content that the lack of interaction doesn't matter
While follower count of course is important it doesn't have such importance that it stands by itself. It stands side by side with quantity and authenticity. Together they indicate the success of a Twitter profile
Webinars On Demand
June 15, 2016Building an effective goal-driven strategy, advanced campaign optimization, making sense of massive amounts of data from many channels — these a...
May 25, 2016Up to 80% of email databases are classified as inactive. These "sleepy subscribers" haven't engaged with your emails in months, which negativ...
February 05, 2016Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
December 15, 2015New Research to Drive Smarter Social Strategy It’s no secret that social moves fast. So our research and analytics team mines social data,...