The Secret To Creating a Winning Customer Relationship!

AndyHanselman
Andy Hanselman Partner, Andy Hanselman Consulting

Posted on March 2nd 2012

The Secret To Creating a Winning Customer Relationship!

Building effective customer relationships is a key challenge for many businesses and the evidence suggests that it’s getting much tougher to do – customers have more choice, are more ‘promiscuous’, and have ever increasing expectations.

The businesses that are winning in these tougher markets are the ones that create win – win relationships and we’ve identified this a key characteristic in successful businesses.

Maximising Customer Relationships is a #4 in our 7 Characteristics Of 3D Businesses and it’s all about ‘proactively developing relationships that give the best to, and get the best from the customers you want’.

So, how do the best do it? Well, there’s lots of research out there and loads of ‘theories’ about relationship building, but what I love doing is finding real examples of people who have actually done it, rather than just talked about it.

And I’ve definitely found someone who has created a winning relationship – actually it’s two people!! They’re called Ralph and Phyliis Tarrant and they’ve been married 77 years!!!!

Watch this short video to find out the secret to their ‘winning relationship’!…………

If it works for them!

AndyHanselman

Andy Hanselman

Partner, Andy Hanselman Consulting

Helping businesses get better at what they do by Thinking in 3D! That means being 'Dramatically and Demonstrably Different'! Speaking, writing, consulting and training on the key issues that drive competitiveness, leadership, sales and marketing, remarkable customer experiences, culture and innovation!

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