When it comes to content marketing, brands are constantly trying to find new and innovative ways to create content that will drive results. Marketing teams attend expensive seminars, spend countless hours analyzing statistics about what types of content generate the most engagement, and are constantly brainstorming for brilliant content ideas. If you fall into this category, I hate to break it to you, but the secret to a winning content marketing strategy is simple: act like a child.
Michael Reynolds, President/CEO of SpinWeb, recently wrote an article on HubSpot about this very subject, and he outlined several reasons why approaching content marketing from a child’s perspective is a smart idea:
As adults, we strive to lose most of our child-like tendencies; often neglecting some of the key characteristics that can make us successful in our professions. Sometimes it’s good to let go and act like a child, especially if it helps you create content that drives the future success of your business.
What’s your take away from those three points? Are you willing to get a bit childish in your approach to content marketing? We’d love to hear what kind of impact this behavior has on your content marketing!
(Image via Barbara Charles)