Mar 26 Posted 2 years ago
I agree that brand storytelling is a valuable tool and social media is a great platform for it. I don't agree with those who operate in SM with a brand strategy that doesn't align with the brand's heritage or works to build equity. It's crucial that in those conversations we understand the brand voice and values so we are able to maintain its unique character.
We're exploring brand storytelling in a multi-part series as well. creativestudiodc.ogilvy.com/the-creative-edge/
June 16, 2015In the past two years, LinkedIn has become a must-do for brands, whether you love it or hate it, especially for B2B brands. But without a Linked...
June 02, 2015Brands have come to rely on social listening to determine what their customers want and what might be threatening the strength of the brand. Man...
April 30, 2015Has your manager demanded to know your tweet-to-sales ratio? If you're on the front lines of social, you know that the ROI of social can be...
April 30, 2015Social business comes with many best practices and pitfalls. But practitioners in regulated industries such as healthcare, pharmaceuticals,...