April 21, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
March 26, 2015Feeling overwhelmed by the massive amount of customer feedback data you’re collecting? You’re not alone! Many businesses are struggling to find...
February 20, 2015Symantec, the global technology security provider, needed to provide its global customer base access to social customer service. They were...
February 20, 2015An Employee Advocacy program has value beyond your company’s marketing department. The community you build will be the single most important...
Mar 26 Posted 1 year ago
I agree that brand storytelling is a valuable tool and social media is a great platform for it. I don't agree with those who operate in SM with a brand strategy that doesn't align with the brand's heritage or works to build equity. It's crucial that in those conversations we understand the brand voice and values so we are able to maintain its unique character.
We're exploring brand storytelling in a multi-part series as well. creativestudiodc.ogilvy.com/the-creative-edge/