Mar 26 Posted 3 years ago
I agree that brand storytelling is a valuable tool and social media is a great platform for it. I don't agree with those who operate in SM with a brand strategy that doesn't align with the brand's heritage or works to build equity. It's crucial that in those conversations we understand the brand voice and values so we are able to maintain its unique character.
We're exploring brand storytelling in a multi-part series as well. creativestudiodc.ogilvy.com/the-creative-edge/
Webinars On Demand
September 14, 2016Effective storytelling has always been an important tool for marketers and advertisers, but only in the last few years has the art of telling...
August 17, 2016Social media has transformed the way brands can interact with customers, providing a platform to engage in new and exciting ways. It can be chal...
February 05, 2016Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
November 24, 2015An exclusive report brought to you by Social Media Today and Hinge These days, cutting edge companies know that if they aren't leveraging t...