May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Jul 16 Posted 8 months ago
OK, first of all, why would you assume no one would search for a Star Wars wedding ring set?! Ha :) Also, how dare you link to "Shut Up and Take My Money"... there goes my next three hours/paycheck.
One thing that I think more local businesses should take advantage of is online business listings. There are SO many free options that will help increase your SEO backlinks as well as make you more visible to customers looking for exactly what your business is offering. http://www.directorybug.com/top100/ has a pretty good list. It might take some time to create listings (especially if you want UNIQUE listings, which can be great for SEO) but it is definitely worth at least checking out a few of the sites, even if you don't list your business on all of them.
Feb 2 Posted 1 year ago
You make an exellent point. Many business do not realzie that the only time people think of them is when they need their service. It's a lot like a dentist office. The only time people think of their dentist is when they have a problem or need a cleaning. Is that really something people want to see in their feed every day. Doubtful. They are far better off with SEO/SEM
One caveat I'd make to your post is that businesses should at least claim their Facebook page and other social profiles. It's quick, locks out squatters, and can be another point of contact for potential customers.