April 21, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
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February 20, 2015Symantec, the global technology security provider, needed to provide its global customer base access to social customer service. They were...
February 20, 2015An Employee Advocacy program has value beyond your company’s marketing department. The community you build will be the single most important...
Jul 16 Posted 7 months ago
OK, first of all, why would you assume no one would search for a Star Wars wedding ring set?! Ha :) Also, how dare you link to "Shut Up and Take My Money"... there goes my next three hours/paycheck.
One thing that I think more local businesses should take advantage of is online business listings. There are SO many free options that will help increase your SEO backlinks as well as make you more visible to customers looking for exactly what your business is offering. http://www.directorybug.com/top100/ has a pretty good list. It might take some time to create listings (especially if you want UNIQUE listings, which can be great for SEO) but it is definitely worth at least checking out a few of the sites, even if you don't list your business on all of them.
Feb 2 Posted 1 year ago
You make an exellent point. Many business do not realzie that the only time people think of them is when they need their service. It's a lot like a dentist office. The only time people think of their dentist is when they have a problem or need a cleaning. Is that really something people want to see in their feed every day. Doubtful. They are far better off with SEO/SEM
One caveat I'd make to your post is that businesses should at least claim their Facebook page and other social profiles. It's quick, locks out squatters, and can be another point of contact for potential customers.