SEO: What Counts as a High Quality Site?

Mark Anthony Germanos
Mark Anthony Germanos Social Media Director, YourSEOWizard.com

Posted on August 5th 2013

SEO: What Counts as a High Quality Site?

SEO report from Google webmasters

SEO report from GoogleOur site quality algorithms are aimed at helping people find “high-quality” sites by reducing the rankings of low-quality content. The recent “Panda” change tackles the difficult task of algorithmically assessing website quality. Taking a step back, we wanted to explain some of the ideas and research that drive the development of our algorithms.

Below are some questions that one could use to assess the “quality” of a page or an article. These are the kinds of questions we ask ourselves as we write algorithms that attempt to assess site quality. Think of it as our take at encoding what we think our users want.

Of course, we aren’t disclosing the actual ranking signals used in our algorithms because we don’t want folks to game our search results; but if you want to step into Google’s mindset, the questions below provide some guidance on how we’ve been looking at the issue.

SEO criteria:

  • Would you trust the information presented in this article?
  • Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
  • Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
  • Would you be comfortable giving your credit card information to this site?
  • Does this article have spelling, stylistic, or factual errors?
  • Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
  • Does the article provide original content or information, original reporting, original research, or original analysis?
  • Does the page provide substantial value when compared to other pages in search results?
  • How much quality control is done on content?
  • Does the article describe both sides of a story?
  • Is the site a recognized authority on its topic?
  • Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
  • Was the article edited well, or does it appear sloppy or hastily produced?
  • For a health related query, would you trust information from this site?
  • Would you recognize this site as an authoritative source when mentioned by name?
  • Does this article provide a complete or comprehensive description of the topic?
  • Does this article contain insightful analysis or interesting information that is beyond obvious?
  • Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
  • Does this article have an excessive amount of ads that distract from or interfere with the main content?
  • Would you expect to see this article in a printed magazine, encyclopedia or book?
  • Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
  • Are the pages produced with great care and attention to detail vs. less attention to detail?
  • Would users complain when they see pages from this site?

Writing an algorithm to assess page or site quality is a much harder task, but we hope the questions above give some insight into how we try to write algorithms that distinguish higher-quality sites from lower-quality sites.

Written by Amit Singhal, Google Fellow and extracted from http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high-quality.html

Who wrote this? Sacramento SEO Pro wrote this

Mark Anthony Germanos uses Internet tools to help your ideal customers find you, your products and your services.

“Yes yes yes,” you may say, “there are a lot of Internet marketing guys out there. How do I know Mark’s Internet marketing ideas work”? Mark uses SEO, or Search Engine Optimization, to help his clients get on page 1 and attract more business. Mark’s Sacramento SEO Gold package includes creating a 6,000 word document with abundant content for your online presence. Sacramento SEO Gold will not produce instant gratification, but Sacramento SEO Gold works, gets people on page 1 and creates long-term benefits.

Google “Sacramento IT solutions” or “Sacramento cloud computing” to see Mark’s Sacramento SEO strategies in action. Mark is available at 530-677-8864 and at http://bit.ly/Jk50ds.

Mark Anthony Germanos is the President of Cameron Park Computer Services, a premier Sacramento IT company providing Internet marketing, IT services, IT solutions and IT support. Mark has been in the IT service and IT support business since 1992. Does your IT company offer IT services, IT support, SEO solutions that work and CloudU certified staff that can provide today’s IT solutions at affordable prices”? We do.

Running a successful business isn’t as easy as it used to be. The margin of error is smaller. Contract out your SEO and Internet marketing to an IT solutions provider you can hold accountable and who gets results. Call 530-677-8864 today.

The post Sacramento SEO company reports: What counts as a high quality site? appeared first on Sacramento IT Solutions.

Mark Anthony Germanos

Mark Anthony Germanos

Social Media Director, YourSEOWizard.com

Mark Anthony Germanos uses WordPress websites and web tools to help you get more business. Mark is the Social Media Director at YourSEOWizard.com, the Sacramento SEO company that listens to you. They offer SEO, website and social media solutions that get you on page 1. Getting you on page 1 takes a little time. Good things do take time. 

"Yes yes yes," you may say, "there are a lot of website guys out there. How do I know SEO, a WordPress website and social media will get me more business"? YourSEOWizard.com’s web tools menu includes creating a 6,000 word Declaration of Expertise. This Declaration has abundant content to get you on page 1. You will get more business.

Running a successful business isn't as easy as it used to be. The margin of error is smaller. Contract out your marketing, WordPress website and social media campaigns to someone you can hold accountable. Tell him to get you more business. Call (916) 752-6767 today. Google Sacramento SEO or Sacramento SEO Pro to see how YourSEOWizard.com’s web tools can work for you. Mark is available at (916) 752-6767 and at http://www.yourseowizard.com/blog/how-quickly/.

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Comments

Christine Steffensen
Posted on August 6th 2013 at 1:51AM

A high quality site content is not justified by lengthy articles, indeed. I have visited sites where they are redundant, amateur and seemingly too promotional. It’s a quality vs quantity basis, although it’s also important to provide comprehensive output of your material. We should keep these in mind!