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Mar 31 Posted 11 months ago
I wouldn't jump the gun so fast on how social media is effective and for a very simple reason.
If anything can be learned by the new facebook algorithm that simply crushed pages views is that you can not put all your eggs in one basket. Social media is a channel of an wholistic approach that is running a marketing campaign, it has its pros and can have it cons.
i do see an increase of budget allocation and efforts in Social media in general, is a good retainer of presence.