You Are What You Eat: Optimizing Content ConsumptionQuality? Or Quantity? Content Marketing Struggles with the Right Path Forward3 Ways to Take Brand Advocacy to the Next Level with User-Generated Content5 Reasons Why Your Content Marketing Isn't Working
Let's Measure Social Media ROI in a Way That Isn't StupidTo Grow Your Social Marketing Budget, Determining ROI Is a Critical Job SkillWe Need to Rethink Our Definition of Engagement
- Content Marketing
Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutCan't Find Time for Social Media? This Approach Will Help6 Ways to Turn Your Small Business into a Media Hub
- Social Organization
Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Should You Connect Instagram to Your Facebook Page?
Posted on August 19th 2014
In March this year, Instagram hit the magical figure of 200 million active users. With 75 million daily active users and 43% of all brands posting each day, Instagram definitely feels like a platform that brands should sink their teeth into. And so they did.
With brands embracing digital platforms other than Facebook, complications arise. Where do you post which content? Should you look to sell to both places? How will your fans stay in touch with the updates on both platforms? Should you promote one platform on the other or does that get too confusing? Will people feel overwhelmed if I ask them to follow my brand on more than one platform?
They're all viable questions, ones that have different answers depending on who you are and what your brand stands for.
That brings us to an important discussion today, one that I've been part of plenty of times in the last couple of months. Should a brand connect their Instagram account to their Facebook page? And how?
At first, everyone thinks about how to post content from Instagram to Facebook. After all, photos get enagagement on Facebook too - so why not? If you're creating visual content for one platform, why not also post it on another platform? Expecting the same result by posting the same content on different platforms is a mistake that most digital marketing rookies make, nothing to be ashamed of.
So what's the solution?
How do you indeed, showcase your Instagram content on a Facebook page? And why should you do it?
- To let your Facebook fans that you have an Instgram profile and that they have the choice to follow you on Instagram if you'd like
- To showcase Instagram content to your Facebook audience
- To let your fans know that they have multiple platforms that they can reach out to you on
- To showcase photographs that are relevant to your audience, pulled via relevant hashtags
The above is a page app that pulls out images that are tagged with #Elvis on Instagram and showcases them on a Facebook page. You can take a look at the live version here.
So, is this a good idea? In my mind, yes. It doesn't hurt. You're not thrusting the fact to your fans that you want them to follow you on Instagram, and you're not spamming their newsfeed with posts about your Instagram content.
It's a silent app that stays on your Facebook page, and you can get your fans to visit it by pointing it out to them every now and then, or letting them discover it whenever they land on your page. I made the above app using this plug and play tool, the Instagram app for Facebook pages is free to try for 7 days, after which pricing begins at $1/month. Not a bad price to pay for something so useful.
Consider this, you're running a Facebook page for motorcycle enthusiasts, pulling images from Instagram that are around motorcycles, motorcycle repair, riding circuits, tips and tricks to work with motorcycles - they'd work really well. User generated content around motorcycles pulled publicly from Instagram - of course people would like to look at the collection. Even if you're not showing off your own Instagram profile, you're helping your fans find interesting and useful content on Instagram which they might not have access to if they're only present on Facebook.
Bottom line - Yes, you should connect a brand's Instagram profile to its Facebook page. But how you do it, and how you execute it, that's what matter in the end.