Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Six Business Blog Topics That Will Attract Local Customers
Posted on February 16th 2014
Search engine optimization is one of many benefits of blogging. Blogging improves your search engine rankings (how high up on the page you appear in search engine results) for the topics you write about, because it demonstrates to Google that your site is a resource of constantly updated information about those topics.
To improve your rankings specifically for searches in your local area, it’s helpful to incorporate local references into your content.
To help you do that in an authentic way, here are six local-focused blog post topics that will draw new customers from your geographic area:
- Customer celebrations – Is one of your customers marking a special day or milestone in their life? Acknowledge the day and celebrate with them. Ask permission to feature their story and photo as a blog post. This will show that person, as well as your other readers, just how much you value and appreciate everyone who chooses to do business with you. It also shows that you care about their whole life, not just the one aspect you deal with in your business.
- Customer successes – Profile some of the most creative or interesting ways people have used your products or services, and the success or happiness that resulted. Along with a brief write-up, you could also include an audio or video interview and/or demonstration. Like #1, this expresses customer appreciation, but it also gives more insight into what you do in your business. By telling it as a story rather than just talking about your company, you help prospective customers write themselves into that story. Readers will also relate to seeing other local residents and businesses.
- Community profiles – Introduce your neighbours, vendors, suppliers, and other members of your business community. Show what makes them special and how proud you are to have them in your network. Share their news and accomplishments – be sure to follow your local community newspaper to stay on top of who’s doing what.
- Expert interviews – Publish guest posts or interviews featuring local experts who share your customer base because they offer related products or services. Show that you are connected to extraordinary people and you can be a resource for connecting your customers to them. Tip: You can also write guest posts for other local blogs such as the Barrie Chamber of Commerce. Be sure to include a link to your own website in your author bio.
- Charity causes – Use your blog to give back by highlighting the work of a community group or event. If applicable, you can share photos and stories of a personal connection with your business, e.g., if someone in your company has been touched by the issue, and/or if your team is participating directly in a fundraising or awareness campaign. You can also help others support the cause by collecting donations at your location or providing a link for online contributions.
- Weather – How does the weather in your community affect your customers’ lives? Find a creative and genuine way to relate that to one of your blog’s topics. For example, a paint store might offer suggestions for how to store paint cans in the winter.
The best way to get your content seen by local people is by having other local people pass it along. Be upfront about asking people to share – they are usually happy to support local business owners (especially if the content features them or someone they know).
To make sharing even easier, have your web developer install social sharing buttons right on your blog so they appear on every post. Also be sure to promote each new post several times on different social media platforms so people catch it when they happen to be on those sites.
In a follow-up post, I’ll share tips from some colleagues about how to boost the search results of your locally-focused content and get your business found online by local customers.