Aug 10 Posted 1 year ago
Nicely put G.I. - and thanks for the shout-out. I only just came across your article but it could have been written alongside my latest piece which cautions against treating your employees as "just another marketing resource."
As you say, traditional marketers may not make the necessary allowances and then end up falling flat on their collective faces. Aanyone considering an advocacy initiative needs to keep their employees informed right from the get-go and involve them in setting program objectives.
People respond to being encouraged, not used ...
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