May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Aug 30 Posted 7 months ago
My goodness. I thought this article was from yet another 20 year old then I read the bio. I guess my quest was generated by the title but I finished the article still thirsty for the actions. Great statistics on what viral looks like but what did the ALSA and HRC do to "pivot its campaign to focus on it?"
Maybe that's the next article from Dr. Rosenblatt but I didn't see that in this article. Please let me know if he publishes the action these groups took to leverage the viral video challenge. That's what we need to know to do it right, like they did.