Social Behavior: The Big Game [INFOGRAPHIC]

Posted on March 28th 2013

Social Behavior: The Big Game [INFOGRAPHIC]

iAcquire, a full-service digital marketing agency, and Survey Monkey, a leading provider of web-based survey solutions, recently combined forces to create a study on social behaivor. The March Madness-themed infographic uncovers key information on search privacy concerns, social influence, efficacy of images in search results, social sharing behavior, social preferences by social network and demographic, and more.

Key findings include:

  • Three out of four users object to sharing private search data
  • Most individuals are not influenced by their social peers (Facebook "Likes" and +1s)
  • 50 percent of users do not care about pictures in search results
  • Facebook is NOT preferred by users under 30
  • 70 percent of users do not use Facebook search
  • Between 2011 and 2012, the average time spent on social networks has increased 37 percent
  • 75 percent of older users share content using email, while 60 percent of younger users share thorugh Facebook

Explore the infographic to learn more about how your business can successfully interact thorugh social channels: 

Social Media Behavior StudyiAcquire Social Media Behavior Study

The information above was sourced by Experian, Google Analytics, Nielson,, Pingdom, Survey Monkey Audience, and Pew Internet. View the original infographic on the iAcquire blog.


Allison Freeland

PR Director, iAcquire

Allie Gray Freeland is the PR Director at iAcquire, a digital marketing firm based in Phoenix and NYC. She has worked in marketing communications for a decade and received her bachelor's degree in Journalism from the University of Minnesota.

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Hannah Couch
Posted on April 1st 2013 at 1:20AM

I always wonder if top executives notice such stats such as the one that says that younger social media users don't prefer Facebook over other social sites. After living in college town for four years and having several social media internships, the company owners/presidents always question why the college-aged fans aren't engaging with them on Facebook, and it's simply because they're not on it anymore.