May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Dec 16 Posted 3 years ago
Hi Mike - I work for a CRM supplier and consultancy here in Houston, Texas and am always trying to keep up with the lastest trends and offerings in the industry. We have many clients asking more and more about social CRM - What is it? Can they have it? Should they have it? The Facebook Campaign Manager sounds like a really great tool. One thing that I always try to stress to clients is that social has to be implemented and the value understood by everyone in the organization in order for it to work.
Anyways, thanks for sharing! - Aly