April 21, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
March 26, 2015Feeling overwhelmed by the massive amount of customer feedback data you’re collecting? You’re not alone! Many businesses are struggling to find...
February 20, 2015Symantec, the global technology security provider, needed to provide its global customer base access to social customer service. They were...
February 20, 2015An Employee Advocacy program has value beyond your company’s marketing department. The community you build will be the single most important...
Dec 16 Posted 3 years ago
Hi Mike - I work for a CRM supplier and consultancy here in Houston, Texas and am always trying to keep up with the lastest trends and offerings in the industry. We have many clients asking more and more about social CRM - What is it? Can they have it? Should they have it? The Facebook Campaign Manager sounds like a really great tool. One thing that I always try to stress to clients is that social has to be implemented and the value understood by everyone in the organization in order for it to work.
Anyways, thanks for sharing! - Aly