Nov 19 Posted 6 years ago
Betty - I love your comment and point about being interesting. So true! That's where content comes in!
I always say if you are a dud in real life chances are you'll be a bigger dud online!
Thanks for the comment. You're not boring or a dud by the way. ;)
Nov 19 Posted 6 years ago
Thanks Avi for the clarification. I think we are saying the same thing. Yay!
Yes, it SHOULD be common sense but amazing it isn't! For example I have one large brand client who is coming up on their year of working with us. They have refused to engage and can't get over the fact that because they have a website they should be getting "hits". This thinking drive me nuts. They finally just let us start training them on LinkedIn this past month and it's still like pulling teeth.
We are starting to become more selective in the types of accounts we can take on. Either ya' want to get on the bus or ya' don't. I can't afford to support the ones who are still decided as their are many running to catch the bus and know they need to grab their seat.
Thanks for your comment. Don't ever feel hesitant to disagree with my thoughts. I am opinionated and love a real conversation that challenges my thinking.
Make it a great day! Glad to meet you here.
Nov 8 Posted 6 years ago
I think the greatest problem is that most online brands are not actually conducting conversations with their stakeholders at all. A conversation is a two-way engagement, but most brands just want to keep pushing their message home - which is tantamount to spam.
I've seen instances in which this is due to a traditional marketing mentality being applied to digital channels. Many marketing directors and managers (and to some extent financial directors and other board members) who sign off or buy into digital projects frankly have no idea how digital marketing works. They see it as just a new place to plaster their advertisements.
As a result they're not just wasting money; they're risking the alienation of customers and other stakeholders. I think attitudes to digital will slowly be transformed as the current generation of digital visionaries migrates upward into the boardroom where they can sign off really transformational marketing projects themselves.
A handful of companies will blaze a trail towards proper transformational, engagement-centric marketing. They will be the next giants of the internet age. My advice is to be one of them.
How? Take the risk and change. Listen to your digital marketing team, trust their expertise and embrace the new way of thinking. If you can't embrace it yourself then relinquish control to the vibrant new marketers who can and will - if you'll only let them.
Nov 4 Posted 6 years ago
I'll take that last sentence you wrote - "However, I don't agree that this information is common knowledge, understood and properly executed by the masses."
Yes, yes, and yes.
You are absolutely right, which is the point I was trying to make (and apparently failed :)). People who do social media know what you are talking about. People who understand how social conversations work see it as common sense.
Companies - be they MegaCorp, or TinyBiz, don't really understand what all this nonsense is about, quite possibly because they are used to, as you say, broadcasting noise and not receiving feedback. And as for proper execution, once they don't understand what to do and how to do it, poor execution is just the result :)
Nov 4 Posted 6 years ago
I agree with you both. I also believe most of marketing and social media is common sense. However, that doesn't mean people know how or will do it. How many Facebook pages have you visited where either there is nothing on the page or it is filled with spam. Nothing that inspires. This is usually because 1)the person is clueless to how to engage their audience 2) the person is trying but not successful or 3) the person is guilty of spam and knows it
When we meet with clients big and small the thing they struggle with most is content. Yes, they have their website, Facebook page and Twitter account setup but many don't know what to say.
It's common sense to those of us who have a background in engaging communities, inspiring audiences and building businesses that leverage integrated marketing. However for a corporate organization that is use to blasting out noise via an agency, tv commercial or whatever it may be, engaging in real life, in real conversation is not something they are accustomed to. Could also be they don't have the resource, skill or budget.
Same goes for small biz. We are working with many entrepreneurs who although they know everything about accounting or whatever their specialty may be they are not pros when it comes to online social media.
So yes, I agree with you. However, I don't agree that this information is common knowledge, understood and properly executed by the masses.
Nov 3 Posted 6 years ago
I agree with Avi, that these points , albeit good, are mostly common sense. if a company or a person is new to social media, they only need to tell their story. honestly and sincerely, and they will have a good start. If they persist in placing comments, ideas, and information, they will be further involved. It is still common sense.But, you must be interesting ! After all, when you want to make friends with someone , you know that you must share, and you must be interesting. No matter how great you may be, if you bore someone to death, they will not come back for more boredom! http://impactinteractions.com/best-practices/blogging-for-business-ii-%e2%80%93-what-to-look-for-in-a-blogger/998
Oct 31 Posted 6 years ago
Most of the points you raise, while excellent, are mostly common sense. Be engaging, and give a real contribution to your users and customers. I think that the real problem is that businesses haven't cottoned on to the fact that social media marketing is a job. It actually takes time to contribute to conversations, write forum posts, and comment on sites like this one :)
It's just so easy to whip up a Facebook page, slap some nice pictures on it, and set up an automatic repeating post about our latest Super Sales Drive, Summer Package Deluxe, or whatever. That's why most companies aren't joining in the conversation or reacting to what's going on. They just don't have the people to do it, because they don't understand the worth of social networking.
Of course, this is a viscous cycle - they invest what they perceive to be 'great effort' in social media. It won't work, because they aren't really social, and they'll conclude that 'this isn't for them'.
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