The Social Media 'Cool Club' - What's Your Online Influence?

Posted on September 1st 2011

ImageAre you using social media? Then pay attention! Your online INFLUENCE is already being scored – whether you like it or not. If you have used Facebook, Twitter, LinkedIn, Blogs, Google+, YouTube, Photo Sharing….you are playing in this game of online influence. Right now.

I call it the Social Media ‘Cool Club’ – a significant movement of scoring and ranking your activity online. How well you INFLUENCE others (see Disclaimer at the end).

Why should you care?! Well, a few reasons.

  1. SAVVY SOCIALIZER – aren’t you curious? If you are posting, tweeting, blogging, sharing don’t you want to know how well your message amplifies and how many others it reaches? How you stack up in comparison to others? It is intriguing (and addicting).
  2. REAP REWARDS – you can unlock rewards, receive free samples & coupons, and be the first to use fancy new apps. I kid you not, free and first just because of how well your influence scores.
  3. BUSINESS TRENDS – you become more credible, get more interviews, have a better impression on colleagues and clients. Companies are starting to pay attention to these scores, for hiring and teaming decisions.

So, how is your influence being SCORED? Let’s look at three main measures:

  1. Klout – the ‘cool club’ starts at Over-40! Klout is the most integrated scoring system of your influence (incorporates the most platforms into their measurement). Having a score of 40+ out of 100 indicates minimum influence of a ‘networker’ or a ‘specialist.’ Klout claims to measure how many people you influence, how much, and how many people they influence.
  2. PeerIndex – measures your social capital, through your activity, audience and authority. This score measures each of these components individually, then creates a composite score for your ranking. This is a sophisticated system, yet lacks including multiple platforms. The median score is 19 out of 100, so don’t be discouraged!
  3. TweetGrader – focuses on your tweeting reach, comparing the power of your Twitter profile to others in social media. Your score will reflect a total out of 100, and provides useful tools as well as your latest tweet cloud. It will also rank your Twitter status, out of the 10+ million users!

Whether you like it or not – you are already a Social Media INFLUENCER! This trend is growing, and you can earn some fun rewards, perks and reputation along the way. As you integrate more platforms into your daily social media usage, make sure you are periodically checking your SCORES…. If you aren’t paying attention, someone else is! Enjoy your experience joining the Social Media ‘Cool Club.’

Disclaimer: Succeeding in this 'Cool Club' - should it be your main focus? NO. Simply striving to increase your score isn't the answer! These measures can help with your Social Media strategy! Learn how to enrich relationships. Create more creative (and shareable) content. Influence others more often and better. THAT is the key. The scores should just be a reflection of the influence you are already making.

More info? 44taryn@gmail.com or @Taryn44
BLOG: SoMeffect

Taryn Erickson

Taryn Erickson

Working to connect YOUR BUSINESS | SOCIAL MEDIA REVOLUTION. Communications and marketing background, adding a special flair to Social Media. Building better business in social space through the “SoMeffect” — ‘Social Media Effect’ blog & business. Specialist in engaging communities online for professional services, the A/E/C design industry and other business. Aficionado for all things marketing, Cougs, travel, coffee, music and wine. Social Media Buff @SoMeffect. Marketing @Trindera. Proud Coug @WSUPullman. Christian Philanthropist. Travel, Music, Coffee & Wine Aficionado. @MASpokane Board.
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Comments

Just wanted to give you the head's up about another tool to identify influencers: the Appinions' Influencer Exchange, which looks at social media, traditional media and radio/TV transcripts. The Influencer Exchange is topic-based, which means the focus is on the people influencing that topic both in terms of content creaters and the people they are citing. You can check out the Influencer Exchange here: http://beta.ix.appinions.com/influencerweb/main

Larry Levy

Co-founder, Appinions

I'm not in the cool club :( How embarrassing! Haha. My Klout is only at 28.3% - for shame! I am working on it though! I actually wrote about Klout the other day, but not as extensively as this. It's a cool site and I think it could be very beneficial to businesses but just fun for other users too!

Shannon

http://ablogwithinablog.blogspot.com/

 

Hi Taryn, Klout is really interesting, especially how they come up with graphs that position you among your social media peers. We just reached K47 which feels fantastic but increasing these scores are definitely not the focus. They'll naturally come as a result of genuine interaction and engagement.

Lace, great to hear you are gaining Klout! It is such a new phenomenon - this measure of online influence. I don't think any system is perfect yet, but they are purposeful for some things. I COMPLETELY agree, that is why I included my DISCLAIMER: I don't think you should work to get a better score, but to have better influence. Your score should increase organically the more you immerse in Social Media. :)

Shannon, well don't worry about it, you are probably still cool! I really don't have a great PeerIndex score myself. I think these measurement tools are emerging, changing, and its like a fun game. Keep up the good work. :)

Larry, thanks for the heads up about that tool - appinions - I like it! I am going to use and measure with this now. Appreciate the insight!

Cheers all! :)

Taryn's Blog, SoMeffect

Social media Influence like "Klout," have assisted me in getting a better direction, when sharing media. Although at the end of the day, it is about getting the people to stop and read. Building your network takes the biggest effort.