Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More

Pam Dyer Marketing Director, SolutionsIQ

Posted on June 23rd 2014

Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More

The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube. Here’s what they found:


Facebook users like photos. They upload at least 350 million of them every day. Take advantage of this by sharing photos to drive engagement.

  • Example: Starbucks posts photos to Facebook from Instagram, and many of the brand’s photos are taken by customers — not the company.


Implement Twitter cards so that any tweets of your content include applicable visual media.

  • Example: Huffington Post includes an image with each tweet and customizes the title tag. You can take this further by attributing content to creators, customizing the snippet, and using images up to 560 x 750 px.


Cross-post between Google+ Hangouts and your normal YouTube videos — the video and any comments automatically show up in the Google+ news stream.

  • Example: Toyota uses Google+ Hangouts to create an interactive, visual experience — the Toyota Collaborator enables 5 people to design their dream Toyota and take it on a virtual test drive with Google Maps.


On Flickr, the goal is to enjoy high-quality photos in collections, so only post your best ones.

Example: Tyson Robichaud makes photography interactive by setting up challenges. Winning photos are posted o his Flickr page and shared with a larger audience, which drives engagement for him and the featured photographers.


Brand pins with your logo to create visual reminders.

  • Example: Nordstrom is the most-followed brand on Pinterest. By offering free shipping on the most-pinned items, it drives online engagement and in-store sales.


Encourage your customers to use your company’s hashtag and reward them by “regramming” the best ones.

  • Example: Facilitate conversations that are already happening on Instagram. Chobani uses hashtags created by the community, not the company.


You only have 6 seconds to work with in a Vine video, so use objects that align with your company’s brand.

  • Example: Place your product front and center like Oreo. Almost all of their Vines begin with its celebrated cookie in full portrait mode.


Make an interactive resume by adding rich media and detailed descriptions, including photos, presentations, and demos.

  • Example: Chef Paul Maloney showcases images of his delicious food creations, resulting in more views and job requests.


Take advantage of YouTube’s video editor and combine existing videos to create new ones that show your product in action.

  • Example: ADT’s YouTube channel enables viewers to look inside the homes of professional athletes who use ADT Pulse.

Social Media Marketing Trends 2014 - Infographic

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Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. A Forbes Top-25 Forbes Social Media Power Influencer, Pam is a Seattle-area marketing professional and Seahawks fan. Follow her on Twitter at @pamdyer.



Pam Dyer

Marketing Director, SolutionsIQ

Pam Dyer is an integrated marketing executive dedicated to helping companies grow via innovative branding and audience engagement programs. She delivers results by leading teams to create forward-looking strategies and translate them into measurable tactics, iterating as needed to achieve corporate goals. She is a big-picture thinker and relationship-builder who thrives in environments where collaboration is embraced. Pam has a passion for achieving business results through supporting people, growing teams, and sharing success.

Pam authors an award-winning blog, Pamorama, which helps businesses optimize their brands, create customer engagement, and drive sales by using social media channels and content marketing programs. She has educated thousands of people about how to create, manage, and measure outreach initiatives on Facebook, Twitter, LinkedIn, Pinterest, Google+, and other social networks. Pam has a global footprint and routinely receive questions and comments from her audience, the majority of whom are in the U.S., Canada, Europe, Australia, the Philippines, India, South Africa, and the United Arab Emirates. Her content is syndicated via Social Media Today, Business2Community, Yahoo! Small Business Advisor, CustomerThink, Google News, Mediabistro, and other outlets.

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Daniel Green
Posted on June 27th 2014 at 12:21AM

Thanks for the article Pam! I think it's also important for businesses to evaluate which social media platforms will best suit their specific goals. I run an online platform ( designed for company hirers and online freelancers to find eachother, and I have found that LinkedIn and Twitter have played the dominant roles in our online marketing strategy.

Manoj VB
Posted on July 15th 2014 at 5:42AM

Awesome post. I have a social media blog, for which shall use your tips. thanks a lot for your detailed guidance.