Jul 11 Posted 12 months ago
Much obliged concerning the article , I'm simply getting go into SEO in the wake of having been out for a couple of years and its surprising how predominant SMO has gotten in the time I've been away!
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Feb 5 Posted 1 year ago
I do appreciate the fact that this article does properly distinguish between SEO and SMO. I wish others were as accurate.
Feb 5 Posted 1 year ago
This is yet another article that seems to confuse the difference between search engine optimization (SEO) and social media optimization (SMO).
It uses the same absurd approach, starting off by explaining what SEO is as if SMO is an evolved form or replacement. I put this on the level with Wired Magazine declaring that the "Web is dead" or another recent article that said "Keyboards are dead." When I hear someone say something is dead, my thought is "they're willing to say anything sensational to generate traffic, regardless of whether or not its true." In this age of Gawker and BuzzFeed, that's become the norm.
Anyone who *truly* understands the nature of the Internet understands that search engines are here to stay. The Internet was developed to bring content together and enable people to more quickly access the content they need; thus, the need for search engines. Search is the number one reason why the Web is not dead, nor are mobile apps going to change that. They may evolve, their algorithms may change, but there will always be search engines as long as there is an Internet. On the other hand, now people are also finding content that is shared with them or that appears in their activity streams.
SEO is about using technical techniques to get search engines to consider online content as relevant to a particular search. As they become smarter, SEO needs to be smarter as well.
Here's the key: SEO and SMO are not the same. They are similar but unrelated. The only commonality is the word "optimization" as it relates to increasing traffic to a website or content. SEO is 95% technical. SMO is mostly about drawing readers and promoting viral content, but also includes some technical aspects as well. This is not unlike Search Engine Marketing (SEM); perhaps there should also be a distinction between SMO and social media marketing (SMM)? Also, note that those technical aspects of SMO also drive search engine rankings, so that could be considered a subset of SEO.
That gives us four different but all still very relevant domains:
SEO - SMO
SEM - SMM
"Traditional" SEO is being replaced by "current" SEO. Point is, it hasn't gone anywhere.
Aug 26 Posted 1 year ago
Considering all the points, it seems the est strategy but how to fight with the Google? Many SEO Services Provider companies has been down due to Google strict policies.
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