Social Media Strategy Ideas for Small Businesses

Kristin Hovde
Kristin Hovde Website Manager, Smash Hit Displays

Posted on June 25th 2014

Social Media Strategy Ideas for Small Businesses

Who says you have to spend thousands of dollars for a spectacular marketing campaign? With social media, both big and small businesses alike can compete for their target audience’s attention. All it will take is a strategy, a little creativity, and these steps to make a social media marketing campaign that can’t be beat. 

1.       Have a Goal and Stick With it

Know exactly how many times you are going to tweet or post to your other social media networks per day. You shouldn’t tweet so much that your followers are beginning to tune you out, but you should tweet just enough so that your business stays on the minds of your audience. The number can be adjusted, but I recommend posting a status update or tweet about 4 or 5 times throughout the day. Once you have this number decided, keep your posts consistent. Try to post something at the same time every day so that your followers will know when to expect it.


2.        Customer Service is #1, Even on the Internet

If people are leaving comments, questions, or concerns for you, make to respond as quickly as possible. This will show your readers that you care about how your customers feel. Even if someone posts a problem they have had with your products or company, try to resolve it through social media. If you are leaving questions or comments unanswered, this will have them feeling dissatisfied with your company and most likely seeking the help of your competitors instead. Great customer service can go a long way for your business’s reputation.

3.       Remember All of Your Social Media Networks

Depending on what social media tool your customers use the most, utilizing each social media tool will reach a larger audience, as well as those people who only use one specific social media website. Don’t forget to keep your Google +, LinkedIn, Facebook, and Twitter pages updated since those are the ones that are the most popular.


4.       Research Your Competitors

Do a little digging to find out what social media tools your major competitors are using to get an idea of what you should also be incorporating into your social media campaign.


5.       Don’t Forget to Track Your Progress

Having a goal will do no good if you are not tracking the progress of your campaigns. Some areas that you should be tracking are the follower growth, page views, post likes or shares, and impressions.

These 5 tips will help lead your marketing strategy down the road to more brand awareness and communication among your customers.

Kristin Hovde

Kristin Hovde

Website Manager, Smash Hit Displays

Kristin Hovde is the Website Manager and blogger for Smash Hit Displays, an online trade show display company. Along with keeping our website updated with the latest trade show display products, she writes about trade show and digital marketing tips. Kristin has also written several guest blogs for websites, such as TSNN, Map-Dynamics, The Trade Show Coach, and Events in America.

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Krish TechnoLabs
Posted on June 25th 2014 at 5:35AM

I love the ideas you've shared and can see how they would lead to a more productive Business.

Posted on June 25th 2014 at 6:39AM

how about produce a marketing calendar, revisit your websites keywords and identify seasonality, monitor competitor output and look for synergy, use follower wonk to find bloggers and journalists and send items out for review, publish all of the doucments you have stored on your hdd to places like etc... the list goes on.

Ajay Prasad
Posted on July 9th 2014 at 7:28AM

Great Ideas! Social media  is very good platform to promote our service, product and business. Very important tips for social media which are given by you. I like you first point  "Have a goal and stick with it". These all tips are very helpful to start marketing campaign. Thanks for post.