Social Media Tips for the New Year

BradFriedman
Brad Friedman President, The Friedman Group, LLC

Posted on January 23rd 2012

2011 was a big year for social media. The “Big Three,” Facebook, Twitter and LinkedIn got bigger. Hundreds, maybe thousands of other social networks flourished. One would be hard-pressed to make the case that social media is still just a fad. Instead, it’s become clear social media is here to stay. It has fundamentally changed the way we do business and the way we document our everyday lives. One in every nine people on Earth are on Facebook and people spend over 700 billion minutes a month sharing photos and status updates. As 2011 comes to a close, I thought I’d share a few tips for you to implement in 2012.

Google+ Business Pages

Google+ is still in its infancy. Now is a great time to get in while the playing field is still level. Many companies have thousands of followers on Facebook, Twitter, YouTube and LinkedIn while it appears Google+ has plenty of room to grow.

Include A Picture

This is a pet peeve of mine. You absolutely must upload a photo on every one of your social media sites. When your site is missing a photo it looks like you don’t care. Social media is supposed to be social. It’s personal and including a photo makes your profile come to life. If you don’t believe me, think about this: Twitter accounts with photos have ten times more followers than those that don’t.

Post With Links

If you don’t include a link with your tweets, updates and other posts, you’re missing an opportunity to drive traffic to your website and blog.

Social Media Buttons

Make it easy for people to find you on your social media sites. Add social media buttons to your website, your blog, even your email address. This is just Marketing 101 and the results are measurable.

Include A Call To Action

Don’t be shy about asking people to follow you, retweet your tweet or otherwise engage in your content. Give this a try. People respond to these types of requests and you’ll never know unless you ask.

Content Is King

Content still rules social media sites. Posts that don’t just include a link, but contain some content about the link result in more interaction. The more characters in your tweets (at least 130) and your Facebook updates (up to 450) the more interaction.

A Few Final Tips

If you opened a social media account, use it. When I visit an account and the last post was a month ago, I run. Grab your company name while you can. Twitter handles are going fast. Secure your name while you can. Separate your personal and business accounts. Trust me, your customers/clients don’t care where you’re having lunch and they don’t want to see your vacation photos.

These tips are easy to implement and you’ll see results in no time at all. Please share some of your own tips below and here’s to a social 2012!

The Fried Side - Social Media Marketing | Denver | Social Media Consulting & Marketing | Social Media Denver

BradFriedman

Brad Friedman

President, The Friedman Group, LLC

Brad Friedman is a “Recovering Attorney” living in Denver, Colorado. In 2010, Mr. Friedman parlayed his passion for technology and his business, legal and marketing savvy into the creation of The Friedman Group, LLC. Brad has developed a group of highly skilled people to work with individuals and businesses to develop strategies that enhance their online presence and engage clients, prospects and referral sources through the power of inbound and social media marketing.

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Comments

Reed Pankratz
Posted on January 24th 2012 at 7:20PM

I liked reading your thoughts on "Content is King" because I have seen a trend in writers actually moving away from that in some articles I've read. Several times I have seen the phrase "Conext is King and Content is Queen" or something along those lines.

Personally, I agree with you. I think that content is and always will be king. 

Thanks for sharing! 

Reed Pankratz - www.reedpankratz.com

BradFriedman
Posted on January 24th 2012 at 11:58PM

Thanks Reed.  I too have read conflicting stories.  I suppose it depends on what you are trying to accomplish.  If all you want is more traffic, I've heard it argues that it doesn't matter what content you provide so ling as you've done your keyword research and performed all the other SEO tricks.  Personally, I stive to add value to people's lives through good content.  There is so little time these days to just sit back and read a blog post, I'd prefer that when someone reads one of mine they actually walk away with a piece of information they didn't have before.

Thanks for taking the time to write your comment!

Rob Willox
Posted on January 27th 2012 at 10:38AM

Agree, content is king and always will be as evidenced by the recent Google Panda/Farmer algorithm updates to weed out low-quality, sub-standard sites and scraped content from their serps.

Nothing I do for clients is simply to boost headline metrics like visits as that can sometime be relatively straightforward to achieve. The important metrics relate to engagement and conversion which are both sides of the same coin.

There is really no point spending all that time, effort and money to simply let interested searchers bounce before you have had time to engage with them. SEO is about the process of identifying the keywords being searched, understanding their commercial value and supplying content that addresses that searched for question and intent.

BradFriedman
Posted on January 28th 2012 at 12:16AM

Rob - I agree!  Engagement is what we're all trying to achieve.  Engagement is key.  What I've found, though, is that one often has to educate the client as to the importance of engagement.  Clients focused on their ROI which they have traditionally defined as "Revenue" often need to be convinced that engagement is also an important part of the ROI calculation.

Thanks for taking the time to comment!