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Social Media usage now a Mainstream Activity


Marshall Kirkpatrick reports via Read Write Web that the fastest growing US companies are rapidly adopting Social Media.

A one year follow up on a study of social media adoption at 500 of the fastest growing companies in the US has found that familiarity with and use of blogs, podcasting, wikis, online video and social networking has skyrocketed in 2008 to nearly double what it was in 2007. 77% of respondents now report at least some use of a social media tool in their business.

The University of Massachusetts Dartmouth Center for Marketing Research performed the study for Inc. Magazine and their findings confirm what previous studies have argued as well: social media use is now a major, mainstream activity.

Also check out this study of social media usage amongst FTSE 100 companies in the UK.


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  • ariherzog's picture
    Aug 24 Posted 7 years ago ariherzog I wonder how many of those "fastest growing companies" are not start-ups or engaged in the technology industry.

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