April 21, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Mar 17 Posted 1 year ago
What I especially like about this post is that it focuses on the 'social' benefits of social media rather than the business benefits. With the exception of #5 it is written for and geared to the layman. I get so tired of attempting to understand posts about how social media can transform ones business when it is written in a language that only the inner circle of marketers understand (or do they?).
Thank you Samantha Rupert for illustrating that social media is for everyone. It has value and daily life applicability. It is not just for the geeks and for those who need to share with the world what they ate for breakfast.
Jan 25 Posted 1 year ago
This article is a great reflection on the importance of social media today. In the beginning it was simply a distraction that was bringing an end to common courtesy. Now it is revolutionizing communication in the most important and common interactions. This article highlights those interactions and how social media is increasing productivity and efficiency in all the right ways.
Sep 23 Posted 1 year ago
Nice Article indeed!!
For me, Taking an example of Uttarakhand disaster in India was a huge traedy but with the help of social media the victims has been helped and the fooding and materials has been served to the needy. Donations has been flowed in huge amount to help the flood victims. This is all the power of Social Media. And everyone is benefiting from it in one or the other way.
Adma Maharjan, Community Manager at Simplify360
Apr 20 Posted 1 year ago
Samantha, thanks for the insightful article about how social media is being used to inform, communicate with and engage people and communities. It's a new world.