Social Network Marketing Examined [VIDEO]

David Amerland
David Amerland owner/founder,

Posted on May 20th 2014

Social Network Marketing Examined [VIDEO]

As part of the #SMTPowerTalk series of monthly HOAs I host for Social Media Today, our fifth featured Laurent Francois, one of the founders of Re Up Agency, and Sergey Andrianov, founder of Smart Solutions Inc., both veteran marketers in the social media scene.

Hot on the heels of “Google+ is Dead” and “Facebook Marketing Doesn’t Work” articles, this was a much-needed Hangout On Air that touched upon some of the practical issues faced by internet marketers today.

Within forty-five minutes Sergey and Laurent covered questions such as:

1. What’s the best social media network to market in?
2. What should you focus on as a marketer?
3. Does Facebook marketing still work?
4. Did Eat24 get its Facebook breakup wrong?
5. Are there still marketing ‘secrets’ to social media network marketing?

What was amazing to see is that despite the fact that each marketer approached his craft (and answers) from different perspectives, they ended up overlapping in many areas, evidence that they are working in a very similar area and facing similar pressures.

Social media network marketing is definitely maturing, and Social Media Today is now leading the charge at providing insights direct from those who work in the industry.

Watch the video below for the full flavour of the #SMTPowerTalk Hangout On Air. 

We have two fantastic guests lined up for next month: marketing insiders who are at the cutting edge of analytics (no spoilers, sorry). Their insights on how to measure success in social media network marketing are critical to the amm-important (and sometimes all-consuming) ROI question. 

Subscribe to the Social Media Today YouTube Channel (if you haven't already) here, and join us at Google+ so you do not miss any future updates. SMT Power Talks are held on the second Wednesday of every month.


Analytics and how to best apply them feature big this September at this year's Social Shake-Up Conference in Atlanta. Join us for two days packed with insights, experts, panels, networking and more. Space is limited so register today!

David Amerland

David Amerland


David Amerland is the author of seven best-selling books including "Google Semantic Search: Search Engine Optimization (SEO) Techniques That Gets Your Company More Traffic, Increases Brand Impact and Amplifies Your Online Presence" and "Google+ Hangouts for Business: How to use Google+ Hangouts to Improve Brand Impact, Build Business and Communicate in Real-Time."

He helps multi-national clients and start-ups to organize their SEO and Social Media strategies. He is a business journalist, author and international speaker. He blogs about social media and search engine optimization, writes for a number of prominent websites including Forbes, and advises a handful of corporations on their social media crisis management techniques.

His books on SEO and Social Media demystify the complexity of the subjects they cover for readers around the world providing an accessible blueprint to better understand and take advantage of the opportunities offered by the connected economy. Follow him on @DavidAmerland. or find him on G+

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Posted on May 20th 2014 at 6:55AM

thanks so much David, it was a very inspiring talk with the community. Can't wait to meet you all in Atlanta!



David Amerland
Posted on May 20th 2014 at 2:07PM

Laurent you are more than welcome. I was really impressed by the quality of your responses and those of Sergey. And yeah, I look forward to meeting you in the flesh.