Technology & Data
- Big Data
- Tech & Innovation
How to Get Your Sales and Marketing Teams to Work in HarmonyContent Marketing for Midsized Companies: Whom to Target, What to CreateAtri Chatterjee of Act-On Software on the New Generation of MarketersMarketing Automation: What It Is and Why You Need to Know
- Social Tools
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Social Shares Have A ‘Half-Life’ Of 3 Hours
Posted on September 8th 2011
I’m on a Twitter kick this week. If you’ll forgive me, I’ll throw in another post about Twitter – although this one is about Twitter and Facebook shares.
Just to recap, check out these earlier posts about Twitter:
- How To Get More Tweets (And Retweets)
- Building Links With Twitter
- 15 Tips For Making The Most Of 140 Characters
Danny Sullivan of Search Engine Land posted yesterday about the half-life of a tweet and a Facebook share. Essentially, that half-life is 3 hours (it’s twice that long on YouTube).
So what is a “half-life,” you ask? According to Bit.ly, a half-life is the period of time it takes for your tweet or Facebook share to receive half the clicks it will ever receive. Then, from there, it’s all downhill.
Danny Sullivan recommends, and I agree, that you submit “second chance” tweets and Facebook shares after that half-life has expired. In other words, you should submit your links again, to both Twitter and Facebook (and probably LinkedIn too) in 4 or 5 hours. Give all of your followers and fans a chance to see your links.
Successful social media sharers often re-share their important links. But I would say don’t just re-share them on the same day. You can also wait a few days and re-share them at a different time of the day. Keep your important links alive.