Social Listening: Harness Marketing Insights From Consumer Conversations: Click here to register for the free on webinar February 9th at 12pm ET/9am PT.
 

Social Shares Have A ‘Half-Life’ Of 3 Hours

I’m on a Twitter kick this week. If you’ll forgive me, I’ll throw in another post about Twitter – although this one is about Twitter and Facebook shares.

Just to recap, check out these earlier posts about Twitter:

Danny Sullivan of Search Engine Land posted yesterday about the half-life of a tweet and a Facebook share. Essentially, that half-life is 3 hours (it’s twice that long on YouTube).

So what is a “half-life,” you ask? According to Bit.ly, a half-life is the period of time it takes for your tweet or Facebook share to receive half the clicks it will ever receive. Then, from there, it’s all downhill.

Danny Sullivan recommends, and I agree, that you submit “second chance” tweets and Facebook shares after that half-life has expired. In other words, you should submit your links again, to both Twitter and Facebook (and probably LinkedIn too) in 4 or 5 hours. Give all of your followers and fans a chance to see your links.

Successful social media sharers often re-share their important links. But I would say don’t just re-share them on the same day. You can also wait a few days and re-share them at a different time of the day. Keep your important links alive.

Join The Conversation

Upcoming Webinars

Whitepapers

  • February 05, 2016
    Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
  • December 15, 2015
    New Research to Drive Smarter Social Strategy It’s no secret that social moves fast. So our research and analytics team mines social data,...