- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
#Social Survival Manifesto Principle No. 1: Hiding is Not an Option!
Posted on May 19th 2013
Endorsed by global leaders in PR, Corporate Affairs and Crisis Communications, The #Social Survival Manifesto is an ex-activist’s tell-all guide to what makes companies and institutions vulnerable to online reputation attacks.
Presented within are five Principles of Survival and five Principles of Success designed to help companies and institutions mitigate risk, avoid crisis and winning back the hearts and minds of their stakeholders. Here is the full text of the first Principle, shared exclusively with Social Media Today readers.
Principle of Survival #1: HIDING IS NOT AN OPTION!
The first Principle of Survival is essentially a warning that keeping a low profile, or no profile, is a tactical risk when it comes to reputation management in the 21st century. If you work with corporate or institutional decision makers, I am sure you have come across the ‘If we ignore it, it will go away’ philosophy. In the age of social media, this is equivalent to the 2 year old who covers his or her eyes to ‘hide’ from others. Having seen first-hand how this head-in-the-sand-ism can disadvantage corporations when crisis hits, decision makers would be well-advised to heed the warnings below. Just tell them you got the inside scoop from an ex-activist and that should get their attention!
Whether you like it or not, people out there on social media are talking about you, reading about you and making up their minds about you. In fact, your brand or industry will soon become a very hot topic, if crisis arises, entirely without your input.
If you are not part of those conversations, guess who’s in charge of public perception and brand reputation? The consumers you have angered, your competitors and the activists that hate you.
Trust me, those with a bone to pick are those who will speak the most. Continue to hide and you will most definitely be a ripe target with all the odds stacked against you. Begin participating in the conversation and you may just have a chance to influence the many stories being told about you.