#SMTLive today!

The State of Content Marketing 2015 [INFOGRAPHIC]

2015 promises to be a great year for marketers as confidence in content marketing is growing significantly. In fact, 50 percent of B2C marketers expect their budgets to increase!

Content marketing was voted the top marketing activity to drive commercial results in 2015, according to Smart Insights, so competition will be tough and the need to create a focused plan is paramount.

Even though content looks set to take over the digital marketing landscape in 2015, brands still need to get the fundamentals right. This means coming up with a clear strategy, researching consumer data, distributing content in the right places and measuring campaign effectiveness.

By doing so, B2C companies can overcome challenges such as creating engaging content that resonates and appeals to customers, on a regular and consistent basis.

Take a look at the infographic below for an overview of, the most commercially important digital marketing trends for 2015, marketers' top goals for 2015, most popular B2C content marketing tactics, 7 content marketing planning techniques, and more.

Click image to enlarge.
The State of #ContentMarketing 2015 - #Infographic

Join The Conversation

Webinars On Demand

  • May 09, 2017
    With all of the technologies available to marketers today, have we lost that personal touch? Join VP of Content Marketing for ON24, Mark Bornste...
  • April 05, 2017
    In the ever-changing world of digital marketing, operational efficiency, quick turn-around times, testing and adapting to change are crucial to...

Whitepapers