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The State of CRM: Analyst Roundtable Conversation
Posted on January 21st 2010
I had the pleasure of having three of the brightest thought leaders in the CRM industry on with me to talk about a host of important topics. Forrester's Natalie Petouhoff, Asuret CEO Michael Krigsman, and Altimeter Group Partner Ray Wang cover a lot of ground but still get to the heart of issues like:
- Why CRM is facing an identity crisis
- Is Social CRM a reality today
- Where does Social CRM fit in the overall importance of the enterprise
- Are companies integrating "social" into traditional CRM implementations
- How does Social CRM failure differ from traditional CRM failure
- What impact has CRM had during the current economic downturn
- What part of the business will Social CRM have the biggest impact
- Predictions for what we'll be talking about a year from today as being the biggest CRM development
For more on the roundtable conversation participants:
Natalie Petouhoff, PhD - Senior Analyst, Forrester
Michael Krigsman, CEO, Asuret
Ray Wang, Partner, Altimeter Group