Mar 16 Posted 4 years ago
Congrats again, another very good article.
On your opening statement: ("Key ingredients to success include ...... Other ways to achieve ROI....), I have got one remark:
The key elements you expand on: audience/content balance, establishing clear goals, listening, finding a unique voice, producing compelling content are actually elements of a good brief!
1. audience/content balance, (target group needs and wants but also likes)
2. establishing clear goals, (objective of the activity / initiative)
3. listening, (insights)
4. finding a unique voice, (branding)
5. producing compelling content (key differentiating proposition and message)
So the key message is to be organised upfront and consistent through out.
Webinars On Demand
February 16, 2016The following is the webinar archive for "Storytelling Gone Wild: The Key to Creating Viral Content." This webinar originally aired on February...
February 09, 2016The following is the webinar archive for "Social Listening: Harness Marketing Insights from Consumer Conversations." This webinar originally air...
February 05, 2016Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
December 15, 2015New Research to Drive Smarter Social Strategy It’s no secret that social moves fast. So our research and analytics team mines social data,...