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StumbleUpon Passes Facebook For Social Media Traffic


That was the whole tweet and nothing but the tweet that came from StumbleUpon CEO Garrett Camp.

The findings came via an analytics service called Statcounter which tracks an average of 15 billion page views per month on over 3 million websites. In terms of Social Media, they reviewed numbers from the top seven social media websites, including Stumbleupon and Facebook, as well as Twitter, Reddit, YouTube, Myspace and Digg.

And as of January 1, StumbleUpon became the number one website for generating social media traffic in the U.S, accounting for 43.34% of the market.


You can see a larger version of the graph here.

So, what does all this mean?

Well clearly you should abandon your Facebook page immediately in favor of StumbleUpon.

Do it right now!!

On second thought...

We have to keep in mind that of the billions and billions of page views on the billions of websites around the world, is using only 15 billion enough to warrant a sufficient sample size?

Not sure....

Obviously Facebook is not going anywhere fast so as far as generating social media traffic I would say with a half a billion users they're a pretty safe bet to generate globs (technical term) of traffic.

The other thing to keep in mind is the validity of the findings themselves. Now I am by no means saying Statcounter's figures are inaccurate but tell me, have you ever seen something, anything, that generates more stats, graphs, charts, algorithms, than social media?

You can't go a day, hell an hour online without coming across an endless supply of "the latest trends in social media" or something to that effect.

So, while this is great news for StumbleUpon, just remember to get out the old salt shaker and take it with a few grains.

Join The Conversation

  • Jan 5 Posted 6 years ago Anonymous (not verified)

    Well, according to the same statistics this has happened before in March 2010. Is it possible to explain the Facebook/Stumble Upon statstics are a mirror image of each other.

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