Technology & Data
- Big Data
- Tech & Innovation
How to Get Your Sales and Marketing Teams to Work in HarmonyContent Marketing for Midsized Companies: Whom to Target, What to CreateAtri Chatterjee of Act-On Software on the New Generation of MarketersMarketing Automation: What It Is and Why You Need to Know
- Social Tools
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
SXSW: Airbnb, Trust, and the Sharing Economy
Posted on March 10th 2013
“Trust is so important to all these marketplaces,” said Nate Blecharczyk, co-founder and CTO of Airbnb today at South By Southwest in a panel called “David over Goliath: Power of the Sharing Economy” led by Tim O’Reilly.
Joined by Shelby Clark, founder of RelayRides and Juliet Gorman, communications director of Etsy, the panel discussed the significance of social reputation in a new sharing economy. O’Reilly floated the idea to the speakers, “We should be pushing reputation systems as alternatives to regulations in these spaces.” They agreed, with Blecharczyk asserting that reputation systems protect consumers, and Clark saying that accountability and transparency serve the same goals.
After the panel, Blecharczyk told SMT, “Reputations are super important. More or less everyone has a Facebook profile now. Some people feel if you don’t have a Facebook profile you’re less reputable.” He went on to cite one of the reasons Facebook was successful was that they insisted on users registering with their real name. “Over the years,” he said, “that’s really changed people’s perception of how you can trust their information online.”
Blecharczyk explained, “Airbnb specifically uses a feature called social connections. If you’re a host and a guest wants to satay with you, we show how this guest is friends with other members of the Airbnb community who are more reputable.” He continued to say that if a member doesn’t yet have a reputation on their site, they could still be associated with other people who are trusted in the Airbnb community, serving as its own social validator. “We’re trying to pull in that information and use it for more than just fun and games, what the platform was originally used for. This is an example of reputation that applies to all our businesses. We should all be pulling this social data and exposing it.”
Note: SMT staff is staying at an Airbnb apartment at SXSW.
Image credit: Getty