Talking with IBM's @Sandy_Carter About Social, ROI, and Women in Tech [VIDEO]

Robin Carey
Robin Fray Carey CEO, Social Media Today LLC

Posted on April 8th 2014

Talking with IBM's @Sandy_Carter About Social, ROI, and Women in Tech [VIDEO]

Social Shake-Up conference

I recently caught up with Sandy Carter, General Manager Ecosystem Development at IBM, about how she came personally to understand the link between social and ROI. We also talked about women in tech, Girls Who Code, and the upcoming fall Social Shake-Up, where we're happy to announce Sandy will be one of our star speakers. Enjoy.

For more great insights on social, tech, and the way business works today, join us at The Social Shake-Up conference in Atlanta, September 16-17. We're offering 40% off on full-conference passes, but only until May 16 -- and space is limited. So register for your pass today.

Robin Carey

Robin Fray Carey

CEO, Social Media Today LLC

In 2007, Robin Carey founded Social Media Today, LLC, one of the first companies to manage online B2B communities that connect large organizations with people they want to influence. A veteran of the big-book print media world that included Fortune, Newsweek and BusinessWeek, she had built her reputation on architecting powerful strategies that delivered to blue-chip corporate clients and their agencies ways to corral and connect with their customers, and equally importantly, their customers’ trusted influencers. As traditional media went digital, and the internet went social, Robin was one of the first to realize that the emerging social media platforms offered huge promise to corporations seeking to interact directly with, and learn from, their customers, their employees, and experts from the Ivy Towers, the Street and the Hill.

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