Ten Blogs Every Marketer Should Read

dshiao
Dennis Shiao Director, Product Marketing, DNN Corp

Posted on October 25th 2013

Ten Blogs Every Marketer Should Read

Introduction

As marketers (or aspiring marketers), we have it pretty darn good. Why is that? Because marketers, by our very nature, are accustomed to sharing information, insights, tips and best practices. In fact, sharing (and publishing) knowledge is one of the things we love most about our job.

What can you do if you don’t yet have a body of knowledge to share? You follow and read the marketing thought leaders. Learn from the best, while getting a sense for how they share their knowledge. One day, you may find your likeness etched into the Mount Rushmore of Marketing thought leaders.

Let’s highlight ten blogs that every B2B marketer should read.

Follow Our Twitter List: Top 10 Marketing Blogs

Amy Porterfield: Social Media Strategy

marketing resources

Amy Porterfield is a social media strategist who helps clients “maximize the power of social media and increase the success of their online marketing efforts.” Amy provides actionable tips on social media engagement. She’s a great storyteller, as well – just read through the About page on her site.

Selected post: What to Do After People Opt In to Your Email List

As marketers, it’s quite easy to take our email opt-in list for granted. Source 1,000 new opt-ins last week? Great. We just completed a white paper yesterday, so we’re going to email all 1,000 of them, with “hot off the presses” in the subject line.

Instead, Porterfield encourages marketers to give email subscribers great value over time and make sure your messages resonate with them: in other words, treat them like gold. Your email subscribers should be valued on par with your customers. In fact, many of your customers are already on your email list. Wouldn’t it be bad if they opted out?

Moz: Content on SEO and More

top 10 marketing blogs

Moz began life as an SEO consulting company and has grown into a content site, online community and software provider. For me, Moz has become a go-to site for all things SEO and Google, from Penguin to Hummingbird to “Not Provided.”

Selected post: Taking Advantage of Google’s Bias Toward Hyper-Fresh Content – Whiteboard Friday

While my schedule doesn’t always sync up, I like to set aside from time on Friday’s to catch the latest “Whiteboard Friday” from Rand Fishkin, Moz’s CEO and Co-Founder. Fishkin always has timely and interesting things to share – and the depth of his content is always impressive. As just one measure of content effectiveness, take a look at the number of Comments he receives (61 comments in the selected post above).

Ann Handley: Social Media and Content Marketing

B2B marketing blogs

I’ve been a reader of Marketing Profs for quite some time. I read the book Content Rules, which Ann co-authored with C.C. Chapman. I’ve also attended a number of Marketing Profs webinars and online events.

Selected post: A Simple Content Marketing Org Chart

My selected post is not from Marketing Profs, though. On her personal blog, Ann provides an org chart for the content marketing team. Some organizations have a single person allocated to content, while others may have teams of hundreds. It’s not the numbers that are important here, it’s the roles and personas that Ann outlines. Did you see a role here that’s not filled on your team? Think about filling it.

Seth Godin: Best-selling Author and Thought Provoker

top marketers

Things I look forward to each day: the sun rising. And Seth Godin’s daily blog post. I’ve enjoyed a number of Seth’s books. On his blog, he takes a different approach. Each post is short and succinct. They deliver a key insight, or they make you think (or both).

Selected post: Marketing good…

This one made me think. My takeaway is: good is no longer good enough. Our marketing, along with the products we’re marketing, need to be great.

Jay Baer: Best-selling Author and Social/Content Guru

social content

Jay Baer is founder of Convince & Convert, who “help you get better at social media and content marketing through audits, strategic planning and ongoing advice and counsel” (source: http://www.convinceandconvert.com/about-us/).

Selected post: 11 Big Myths About Social Media and Content Marketing

I’m not a big fan of myths: after all, if something’s a myth, I shouldn’t pay attention to it, right? Except that I should, when peers, colleagues or industry contacts believe in such myths. I may need to dispel a myth in order to gain budget or project approval.

KISSmetrics: Analytics, Marketing and Testing

analytics and marketing

KISSmetrics provides web analytics software. Each blog post they publish is so rich in detail, I almost feel guilty getting it for free. Their blog content covers a fairly wide range of topics (i.e. more than analytics and testing). Because I need to allocate a fair amount of time to read and digest their content, I usually save pieces for later (i.e. outside of the work day), when I have dedicated time to read them in full.

Selected post: 58 Resources to Help You Learn and Master SEO

Sometimes, content curation can be as big a task as writing original content. This post features a broad and comprehensive set of SEO resources. I may need to allocate an entire weekend for this one.

Paul Gillin: Speaker, Writer, Consultant

I’ve been reading Paul’s blog ever since I worked with him (a number of years ago). Paul has published a number of books, consults with brands and speaks and writes frequently.

Selected post: 8 Data Points about the Importance of Customer Experience

When assembling a presentation, I often need to find interesting and relevant statistics to include. Sometimes it can be very challenging to find them! If I was doing a presentation on customer experience (or, the related field of Customer Experience Management), Paul’s post would be my go-to source for related stats.

Brian Solis: Author and Analyst

Brian Solis is a best-selling author and principal analyst at Altimeter Group.

Selected post: Broadcast Yourselfie: How teens use social media and why it matters to you

If you’re in B2C, you probably know about the technology and social media habits of teens. If you’re in B2B, your knowledge of teens may related to the ones in your household. I’m in B2B and don’t have a teen at home, so I found this post fascinating. Today’s teens will be your target customer in a few years. It’s best to understand them now.

Jeremiah Owyang: Entrepreneur and Thought Leader

Jeremiah Owyang is Chief Catalyst (and founder) at Crowd Companies. Formerly, Jeremiah was a research analyst at Altimeter Group.

Selected post: Meet the Resilient Corporations

Jeremiah always seems to be at the leading edge of what’s coming next. His current focus area is the collaborative economy and in this piece, he explores the advantages gained by resilient corporations. They gain advantages “by reducing risk through variability, being agile by flexing when needed, and scaling by leveraging others to handle the load.”

I read Jeremiah’s blog for a big picture view of things coming down the road.

Marketo: Best Practices in Online Marketing

Marketo is a leading provider of marketing software. Nearly every week, I learn something new about Marketing via their blog.

Selected post: Here’s How to Maintain Your Email Marketing List for Engagement and Better Deliverability

Whoever proclaimed “email is dead” must not have been a marketer. For demand and lead generation, email is still an important tool in our arsenal. And I think a lot of marketers still struggle with things like subscription management and deliverability. Read this post from Marketo co-founder Jon Miller and your email management will be the better for it.

Our Infographic

We’ve assembled an infographic of these ten extraordinary thought leaders. Enjoy!

Originally published on the DNN Software blog.

dshiao

Dennis Shiao

Director, Product Marketing, DNN Corp

I'm Director of Product Marketing at DNN Corp and author of the book “Generate Sales Leads With Virtual Events.” I'm a contributing author to the book “42 Rules of Product Marketing” and maintain a personal blog, “It’s All Virtual.” I can be found on Twitter at @dshiao. You can also find me on

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Comments

uzomaeze
Posted on October 26th 2013 at 4:01AM

Wonderful  post Dennis, I'm a great fan of Amy and she is a constructive strategist when it comes to social media, I must say this is a wonderful pick, it will surely encourage readers to get to the top of their jobs

 

 

 

 

 

dshiao
Posted on October 26th 2013 at 2:03PM

Thanks, Uzoma!

philbutler
Posted on October 26th 2013 at 11:32AM

Dennis, this is great! I am, however, deeply sad I am not mentioned ;) 

Always, 

Phil

dshiao
Posted on October 26th 2013 at 2:02PM

Hi Phil - checking out your blog now.

Kate Wilson
Posted on October 26th 2013 at 1:12PM

Overwhelmed by the excellent content on Social Media Today, and found this post excellent for further reading! Already following Amy and Marketo, but lots more to explore - should keep me out of trouble for a few days! Thanks Dennis for really engaging content, and love the infographic - great overview to share! Off to follow some links.....

dshiao
Posted on October 26th 2013 at 1:59PM

Thanks, Kate - glad you like the list (and infographic). Happy Reading.

marifiote
Posted on October 31st 2013 at 10:17PM

Hi Dennis Shaio!

I could almost damn you for providing yet another list of fruitful marketing resources. I eat, drink and sleep marketing so I am most appreciative with new discoveries and I thank you for your list.  I was glad to see my number one favorite marketing expert on the list and a new discovery that I added to my list just yesterday.

It's difficult for this budding thought leader to disseminate the information and who to judge as an authority. I don't know the criteria you used in coming up with the list, but I am glad you did.

 

dshiao
Posted on November 3rd 2013 at 7:26AM

Thanks, Kevin - appreciate the comment. I didn't have a sophisticated selection criteria, though I started out by consulting Feedly (my RSS reader).

pgillin
Posted on November 19th 2013 at 2:58PM

I'm honored to be included in such august company, Dennis! Thank you. I don't attend to the blog is much as I should because much of my writing these days appears elsewhere, including BtoB magazine. Now that I've been mentioned in the context of such heavyweights I need to get on the stick! Thanks again. 

Entreb
Posted on January 31st 2014 at 2:10PM

I read Moz, Kissmetrics and Seth Godin's blog. I didn't know I can still find other marketing blogs where I can learn more marketing wisdom. Thanks for sharing this great list.