Apr 30 Posted 3 years ago
Hmmm. Great post, Gini. There's a terrific episode of my favorite show, The Good Wife, which is as you know set in your home town of Chicago. In the episode, Eli Gold, who runs political campaigns and crisis communications, advises the client to face a PR disaster with great advice, like "come clean immediately," and "say you're sorry." Then the lawyers get involved, and say, "not so fast." I think that there are two kinds of crises faced by businesses. Actors posing as other people.... probably not actionable although I am not an attorney so I can't say for sure. Susan G. Komen withholding funds from Planned Parenthood, not actionable. But Penn State?
If you find yourself in a communications mess, I'm sorry to say, your first call should be to your lawyer, and then to your communicaitons expert. I wish it were otherwise.
Webinars On Demand
June 15, 2016Building an effective goal-driven strategy, advanced campaign optimization, making sense of massive amounts of data from many channels — these a...
May 25, 2016Up to 80% of email databases are classified as inactive. These "sleepy subscribers" haven't engaged with your emails in months, which negativ...
February 05, 2016Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
November 24, 2015An exclusive report brought to you by Social Media Today and Hinge These days, cutting edge companies know that if they aren't leveraging t...