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Ten Ways in Which Your Tumblr Blog Can Help in SEO

Tumblr essentially functions as a secondary blog you can use solely for the purpose of SEO. You can send optimized links back to the main website, allowing your website's reach to expand and incoming traffic to multiply. What makes Tumblr great for SEO is the inbuilt promotion and SEO-friendly features that it comes packed with by default.

Here are 10 simple ways in which your Tumblr blog can serve SEO functions:

1. It allows you to easily customize your domain

Tumblr facilitates easy customisation and integration of domain names. You can customise the URL of your account and, given the priority that search engines attribute to domain names, it is a good idea to do so. What's best is that the customization procedure is simple, easy, and can be found right at the beginning, during the process of setting up an account.

2. Lets you define custom URLs for individual posts 

Not only can you easily customise your domain name, you can also define the URL for posts on your blog. With the “set a custom post URL” option under the tags box, Tumblr lets you optimize the URL to fare better in search results.

3. Provides “do-follow” links in all posts 

The links you add to all posts on your Tumblr blog are do-follow links, allowing you to increase traffic to your website through shared links. For example, when setting up an account, fill in the About section with interesting and inviting content. Post this, and with Tumblr you can add a link in the About content that links back to your website.

4. You can have custom HTML posts

HTML codes are the most search engine friendly and with Tumblr you can post in the actual custom HTML format.

5. Allows you to optimize Alt and Title Attributes

With Tumblr you can optimize the Alt Attributes for images to fare better in search results. Similarly, with easy customization options for Title Attributes, Tumblr helps you rank higher in the search engines results page.

6. You can optimize posts with keywords

Tumblr allows you to add keywords as tags to your posts. This helps in improving page ranks and ensure that your blog post appears at the top of search results, provided you effectively identify keywords that work.

7. Allows you to promote yourself and improves visibility 

Tumblr features several promotional elements that are very conducive to SEO. With the 'Reblog' option available with each post, your content can be shared easily across several platforms. Then there is the 'Like' option. When you “like” a post on a certain blog, Tumblr adds a note accompanied by a link to your Tumblr account, on the blog that featured the post. 

8. Drives traffic towards your Tumblr posts 

The Keyword tags discussed earlier, along with all the other features of Tumblr make it an effective platform to enhance virtual visibility. If you are looking to increase traffic to you websites, back-linking blogs on Tumblr to your main website could prove to be the perfect solution.

9. Helps discover great content 

Tumblr has a great content discovery system wired in its frame. With the availability of hashtags for searching content, you do not need to have a number of followers for your content to be discovered. Great content on Tumblr can get discovered and shared a number of times, despite having zero followers.

10. Benefits of both Facebook and Wordpress 

Tumblr packs the blogging functionality of Wordpress and the social features of Facebook allowing you to optimise your main website for increased search engine ranking using a wide array of content and content sharing features. You can blog about anything right from marketing tips and tricks, and real estate information to the weight-loss benefits of green coffee bean extract, and then simply add do-follow links, and optimised keywords to achieve a higher ranking on search results.

Join The Conversation

  • Sep 17 Posted 2 years ago Georgestevenson

    Yeah, I've read some where that tumblr blogs can be used to improve SEO, So I kept myself searching for the procedure to do so, Even visited Matt cutts site but got confused there. Then I had a look at some seo agency site named seo toronto and finally you've shared the clear information which I can understand. Anyway thanks for the clear explanation which is easy to understand. Thanks again for the share.

  • Apr 10 Posted 3 years ago Abhijit Gupta Nice post and thank u for sharing valuable information. Actually I have hesitation on tumblr but because of your post all doubt have been resolved.
  • raghavraaz's picture
    Nov 6 Posted 3 years ago raghavraaz

    Great post I loved it I now know much more about eventbrite! Very well written keep up the good work.

  • docmarkting's picture
    Nov 4 Posted 3 years ago docmarkting

    Hi Nhat, 

    Thanks for your comment.

    The keyword tag are used to help your tumblr post be discovered within tumblr. Also helping to increase traffic to your tumblr blog / posts by having a link to your main site will help bring traffic. 

    With the Page Rank, there are talks that Google will release an PageRank update early 2014, but who knows. 

    Are you using tumblr as part of your social media / content marketing? 










  • docmarkting's picture
    Nov 4 Posted 3 years ago docmarkting

    Hi Marshall, 

    Thank you. 

    Agreed Tumblr is a fab way to share content easily even your instagram photos. It's such a great traffic referral to your main site/blog.

    Yeah a great way to find new content too. 






  • docmarkting's picture
    Nov 4 Posted 3 years ago docmarkting

    Hi Neil, 

    Thanks for your comment

    The best way is to create different content from your main site/blog. For example one of my businesses is an embroidery company and the content I publish on the main site that is more article  / news / top tips based and the tumblr blog is more visual content which are examples of our  recent embroidered and printed work. I link the 2 blogs and promote to help increase traffic from Tumblr back to the main and vice versa. 

    However don't over do it with keyword anchor on tumbr for the main site as will result in looking spammy and seen to be trying to game the search rankings. 

    I hope this helps : )

    Are you looking to add Tumblr to your social media strategy?







  • Nov 4 Posted 3 years ago Tahoe Creative ...

    I'm seeing more and more of these posts about Tumblr and how you can use it to promote content on your main site. What is the best way to do it with out creating duplicate content between the two?

  • Marshall Crawford's picture
    Nov 3 Posted 3 years ago Marshall Crawford

    Agreed! Tumblr is a great source of content. You can use it to get new ideas for your blog. It allows you to share your posts quickly and easily with your social communities. And the most imporatnt thing is it lets you connect to your Google Analyttics account and track your progress. 

  • tienganhtrinhdob's picture
    Nov 2 Posted 3 years ago tienganhtrinhdob

    Matt Cutts: say : 2013 page rank is not available and backlink is not importance anymore, Mark Scott what do you think about this?

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