- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Is There a Formula for Social Media Success?
Posted on February 20th 2013
Some think there is a formula for social media success. They assume if they mimic the activity of a major brand, success is just moments away. Like with many other things, people seek the simple answer that will provide the huge boost they are looking for.
Can they make a viral video, develop the next "Greatest Ever" tablet, post flawless status updates several times a week and write exceptional blog content. And then there are those who believe that if their company joins a social network they will build trust and credibility with their customers, leading to better relationships. It will just happen by virtue of their participation in that particular social network.
Few ask the important questions:
"What does all this look like to my customers?" Few ask their customers if the relationship with their brand is a good one. Few take the time to find out where their customers are and what it is they want from this "social relationship" with a brand. Additionally, businesses are still forgetting how important it is to define success. What does success look like? How will success be tracked and reported on? Business owners continue to just dive into the social media world because they think it is the right thing to do. After all, the business next door has a Facebook page.
My position: There is no formula for social media success. Every strategy is different and must be based on the audience you seek to reach, their expectations, your expectations and the well-defined goals and metrics you've established for your business. Most importantly of all, you MUST have a strategy, as well as some goals and metrics. You must know what you want to accomplish before diving in. You must also know what you're going to track and when you're going to track it. Develop your social media strategy and you'll have your formula for success!
What is your formula for social media marketing success?