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These Five Brands Are Nailing It on Pinterest

pinterest hannahWhen it comes to Pinterest, many brands aren’t quite sure how to turn boards and pins into followers and potential customers. However, now more than ever it is important not to overlook this image sharing social network.

Pinterest users have proven that they trust their Pinterest networks to endorse solid products. These people trust their networks so much, in fact, that 47% of U.S. online consumers have made a purchase based on recommendations from Pinterest.

Pinterest also generates 4x more revenue per click than Twitter and 27% more per click than Facebook.

There are a few brands, however, who have figured out the business potential of Pinterest. See how these 5 brands have been using it to the fullest. 

L.L. Bean ~ 5.5 Million Followersll bean pinterest

From fashion, to the outdoors and wildlife, to outdoor activities and wedding themes, L.L. Bean has 29 different boards that cover images types and subjects for all of its different fans. Their “Woodland Creatures” board has 4.5 million followers, showing just how well this brand knows how to attract customers.

They recently added boards that are just in time for the holidays. “Great Gifts for Guys” has over 65,000 followers and features pins like their sweaters, boots and jackets. Make sure to check this brand out when surfing through the Pinterest boards.

 Nordstrom ~ 4.4 Million Followers

Screen Shot 2013-12-09 at 7.16.26 PM

Nordstrom’s 64 boards feature all kinds of fashion, DIY, decor and designer boards for their large number of followers (and shoppers) to enjoy. Their most popular board, “Our Favorite Things” has over 4.2 million followers and features mostly wedding related content. I couldn’t help looking through it and now I have plenty of ideas for my future wedding (full of flower crowns, flowy bridesmaid dresses, and awesome table setting ideas).

Nordstrom also saw the opportunity in holiday marketing and have added boards like “Great Gifts” and “Stocking Stuffers”. There is a lot there to inspire your own wish list.

Lowe’s ~ 3.5 Million Followerslowes pinterest

Need tips on how to style your kitchen, or maybe you’re looking for inspiration for your next party- Lowe’s Pinterest page can help. You can find 55 different boards full of  home improvement tips, color-themes, grilling, man-caves and more. Lowe’s is consistently pinning their favorite DIY projects and instructions.

Lowes’ most popular board, “Build It!,” gives it’s 3.4 million followers all kinds of DIY projects. This board doesn’t feature much of Lowe’s merchandise, and instead is full of pins of projects from outside sources. Here you can learn “How to Make a House Shaped Planter” or get inside information on how to transform your old furniture into something unique, stylish and just like brand new.

Everyday Health ~ 3.7 Million Followers

everyday health on pinterest

Everyday Health’s range of 54 boards include all kinds of recipes, weight loss success stories, guest boards and lifestyle topics. Not only will you see boards by famed nutritionists, but also tips on getting that toned booty.

Many boards also have inspirational quotes and sayings, which will give you that extra push you needed to keep living a healthy lifestyle.

Etsy ~ 360,107 followersetsy pinterest

Etsy channels into some of the most popular categories on Pinterest. Their range of 91 boards is full of crafts, jewelry, home goods and clothing. Each other their boards is extremely colorful, and shows just how diverse Etsy really is. Because of this, there is a huge variety of topics; something for everyone.

Etsy’s board “Cool Spaces” will have you dreaming of home decor changes and house renovations in no time. The nearly 250k followers of this board get to see content that is from all over the web, encouraging pinners to get out and see what they can do for themselves.

This originally appeared on the HootSuite Blog. See the original here

Join The Conversation

  • Hannah Clark's picture
    Jan 21 Posted 3 years ago Hannah Clark

    Hi Hailley! 

    Seeing as Pinterest is becoming one of the most used social networks (even moreso than Twitter- wild I know!), it's important for organizations to jump on board as soon as possible. And you're totally right- linking your Pinterest page to your Facebook and Twitter accounts is awesome! You save some time, and get even more eyes on your content ~ not to mention, more possibilities of sharing your content as well.

    Thanks for the great comment!

  • hailley's picture
    Jan 17 Posted 3 years ago hailley

    This is great to see! Pinterest is an amazing tool for brands but it always seems like marketers are a little confused when they first get started with it. These are some great examples of how to pin correctly! Do you know if it's possible to link a Pinterest Page with a Facebook Page? Sort of like you can link Pinterest with a personal account to have your activity show up, it could be an interesting concept for brands. 

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