- Content Marketing
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the PlatformRise of Social Media in Ecommerce [INFOGRAPHIC]How eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Patient Opinion Leaders Are the New Healthcare InfluencersFive Online Community Types: Which One Does Yours Fit Into?Digital Communities: 5 Ways to Determine PurposeCelebrate Your Social Media Successes, but Don't Forget that Community Trust is the Key
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
These Five Brands Are Nailing It on Pinterest
Posted on January 17th 2014
When it comes to Pinterest, many brands aren’t quite sure how to turn boards and pins into followers and potential customers. However, now more than ever it is important not to overlook this image sharing social network.
Pinterest users have proven that they trust their Pinterest networks to endorse solid products. These people trust their networks so much, in fact, that 47% of U.S. online consumers have made a purchase based on recommendations from Pinterest.
Pinterest also generates 4x more revenue per click than Twitter and 27% more per click than Facebook.
There are a few brands, however, who have figured out the business potential of Pinterest. See how these 5 brands have been using it to the fullest.
L.L. Bean ~ 5.5 Million Followers
From fashion, to the outdoors and wildlife, to outdoor activities and wedding themes, L.L. Bean has 29 different boards that cover images types and subjects for all of its different fans. Their “Woodland Creatures” board has 4.5 million followers, showing just how well this brand knows how to attract customers.
They recently added boards that are just in time for the holidays. “Great Gifts for Guys” has over 65,000 followers and features pins like their sweaters, boots and jackets. Make sure to check this brand out when surfing through the Pinterest boards.
Nordstrom ~ 4.4 Million Followers
Nordstrom’s 64 boards feature all kinds of fashion, DIY, decor and designer boards for their large number of followers (and shoppers) to enjoy. Their most popular board, “Our Favorite Things” has over 4.2 million followers and features mostly wedding related content. I couldn’t help looking through it and now I have plenty of ideas for my future wedding (full of flower crowns, flowy bridesmaid dresses, and awesome table setting ideas).
Lowe’s ~ 3.5 Million Followers
Need tips on how to style your kitchen, or maybe you’re looking for inspiration for your next party- Lowe’s Pinterest page can help. You can find 55 different boards full of home improvement tips, color-themes, grilling, man-caves and more. Lowe’s is consistently pinning their favorite DIY projects and instructions.
Lowes’ most popular board, “Build It!,” gives it’s 3.4 million followers all kinds of DIY projects. This board doesn’t feature much of Lowe’s merchandise, and instead is full of pins of projects from outside sources. Here you can learn “How to Make a House Shaped Planter” or get inside information on how to transform your old furniture into something unique, stylish and just like brand new.
Everyday Health ~ 3.7 Million Followers
Everyday Health’s range of 54 boards include all kinds of recipes, weight loss success stories, guest boards and lifestyle topics. Not only will you see boards by famed nutritionists, but also tips on getting that toned booty.
Many boards also have inspirational quotes and sayings, which will give you that extra push you needed to keep living a healthy lifestyle.
Etsy ~ 360,107 followers
Etsy channels into some of the most popular categories on Pinterest. Their range of 91 boards is full of crafts, jewelry, home goods and clothing. Each other their boards is extremely colorful, and shows just how diverse Etsy really is. Because of this, there is a huge variety of topics; something for everyone.
Etsy’s board “Cool Spaces” will have you dreaming of home decor changes and house renovations in no time. The nearly 250k followers of this board get to see content that is from all over the web, encouraging pinners to get out and see what they can do for themselves.
This originally appeared on the HootSuite Blog. See the original here.