Tips to Thank and Reward Your Social Media Audience

Isra Garcia
Isra Garcia Digital transformation advisor and new media analyst, IG

Posted on July 21st 2014

Tips to Thank and Reward Your Social Media Audience

You should know that your audience are partly responsible for your success, and you should acknowledge it. They expand your scope, making you reach new places –and people. They are your business opportunities: they increase your business through recommendations, they market your brand, support it and make it better, being critical when you’re not doing something right or when you let things slide, becoming your fans and sometimes loyal customers. That is why rewarding your audience is an excellent way of demonstrating you care for them and you appreciate the vital role they play in your success.

Though it may seem obvious, acknowledge them! Here are some ideas that may help you reward your audience so they continue to feel appreciated and engaged.

Special Offers

Whenever you launch a new product or if you run out of stock, offer your social media audience the first items available. There are many special offers you can make that don’t necessarily need a discount. For instance, you can offer your audience a discount so that when they purchase at your webstore a free sample or extra item is added to their shopping cart automatically. You could also let them access merchandising from the new season, or set up an outlet, or “last minute” campaigns for those interested.

Discount Codes

Discount coupons work really well and can be a trigger for people who’re thinking about placing an order to finally take action and end up purchasing. Without them, they might not remember or maybe leave it till later and never go through with ordering. It doesn’t need to be a great discount. 10% will do to help your audience get out there. You can limit it to one discount per person or have cumulative discounts if they’re online customers.

Value-Added Content

Help your loyal customers to improve by learning something new that will be useful later. Equip them with knowledge and skills that help them get by at work or in their day to day. That’s what content’s for. Ask your fans what they need to know about the most; then go out there and find it for them. Share interesting articles and current information –hot off the press-, publish whenever there has been relevant news in your industry, the latest news or something special. One of the best ways to thank people is by helping out and doing something for them. Even if it doesn’t bring in profits directly remember that what goes around comes around.

Thank You Messages

A simple Thank You email to a customer after purchasing could be a great way to really thank them. “Thank You” is a great opportunity. If they’re not worried about confidentiality or privacy, you could thank them by publishing on their Facebook or Twitter accounts, publish a post on your blog or even write them a real letter (remember those?) Once in a while, on special occasions such as the brand’s anniversary, a milestone in your fan pages or the launching of a new product, write an honest Thank You note to everyone who’s always been by your side: your audience.

Many people out there are doing a good job of this. You could be one of them. The secret is there is no secret. Everything’s much simpler than that: just stay human, truthful, humble and honest across the Internet.

No one likes to feel like just a number in CRM, nor just another fan from those “however-many-thousands”. Show your appreciation for what your audience does for you every day. Do so by reaching out to them in any number of ways. The ones above are some but there are many others. It’s your turn to discover them.

Photo credit: lunchbreath.

Isra Garcia

Isra Garcia

Digital transformation advisor and new media analyst, IG

Marketer, digital transformation and new media advisor, speaker, blogger, educator and an agent of change.

Social Media Today's Best thinker member. Isra is the creator and author of the paradigm that has revolutionised the social media: Human Media and also founder of Stand OUT Program, Engage Worldwide and Principal at IG.

His blog on Social Media, Marketing, disruption, lifestyle, new perspectives, productivity and change is visited by more than 110,000 people every month. Only 31, Isra has taken part as a TEDx speaker on three occasions and has participated in more than 290 industry events as speaker. At 27, he started his own agency, and has worked as consultant and analyst on new forms of online communication and marketing for other agencies and brands such as EMI Music (Spain – Portugal), BlackBerry (UK – Ireland), MTV (UK), Pioneer (UK) and blur Group (UK – USA), Amnesia Ibiza (Spain) and Music On (Spain – Italy). He has been the promoter of MONK (UK – Italy – Sao Paulo), the first Human Media Marketing agency, where he worked as Human Media Evangelist and Advisor, and is now involved as head of digital media at Bridges for Music (South Africa – India – Brazil), an international NGO that fosters and encourages change and talent. Isra has also been in charge of Marco Carola’s personal brand as one of the most influential artists in the electronic music scene worldwide. He actually advises Ushuaia Beach Hotel, named as number one most technological-adavanced hotel in the world.

His fast-moving career has always been related to Web 2.0.  Isra´s early work as a consultant, in charge of teams and Social Media strategies for Social Media & Community. These are just a few of the highlights of his career. Undoubtedly, Isra adds a visionary and human-technological way to understand this new environment that the Internet has provoked.

Leaving aside companies, roles and projects, Isra has always been characterized by a thrilling passion for the human side of communication.

Isra writes for international publications such as Social Media Today, SmartBrief and contributed with FastCompany and is a guest lecturer at EOI, Fundesem Business School, Nottingham Business School, University of Leeds and University of Manchester. He is co-founder and organiser of Adictos Social Media and "Internet Changes Everything."

Isra is a 31-year-old visionary and pioneer who has revolutionized the New Media environment with his concept of Human Media based on human business interactions through the Social Web . Isra pioneered how the the new use of online media leverages the Social Web through human relationships, Human Business Interactions, connectivity, feelings, resonance and of course people. Specialized studies in Spain, UK and USA represent the base for his international career. Isra was recently on TEDx where he introduced his vision about Human Media and its impact on brands, businesses, people and the Web.

In only two and-a-half years, Isra has completed two Ironman races and, since last september, he is one of the only 89 athletes in the world that has completed the three-day ultra endurance event, "Ultraman" (10k swim + 420k bike + 84,3k run). He always pushes the intellectual and physical work far beyond his limits.

You can find Isra at TEDx events, presenting his perspective on Human Media, the future of social media, change, revolution, Ultraman and disruption. Also, in his Spanish blog http://isragarcia.es and international site http://isragarcia.com.

“Writing about oneself is infinitely more difficult than writing about anyone else. You’ll find that the story you thought you were telling people isn’t the story that people perceived.” Isra García.

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