- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career Growth#SocBizShakeUp: Sandy Carter at The Social Shake-UpThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Top 10 Advantages Of Contextual Link Building For SEO
Posted on June 4th 2013
For quite some time, businesses have discussed the pros and cons of contextual links. Contextual links are, in most cases, a huge benefit to your website if they are used correctly. For those who are unfamiliar, a contextual link is any link to a relevant site within a body of text. There are essentially three types of contextual links:
- External links, also known as outgoing links. These are links inside a piece of content on your site that are pointing to another website.
- Internal links, which refer to links inside a piece of content on your site that is pointing to another piece of content on your site.
- Reciprocal links. This happens when another site asks you to link back to your site within its own content, oftentimes as a way to return a contextual link favor.
Google likes to see contextual links for several reasons (discussed below). However, it’s important that a business understand the advantages and how to use contextual links correctly. If your linking is associating you with poor websites, they will have the opposite effect.
Top 10 SEO Benefits of Contextual Link Building
Many businesses throw in contextual links without considering some of the benefits. You will notice that all of the benefits work like a domino effect. Below are some of the advantages that every type and every size company will see if contextual links are used correctly:
- They help bring awareness to your website (particularly if you are part of a reciprocal link building situation). The audience of the website you quote or mention will surely see your article on social media or through search.
- Because your site is getting more visibility, writers will be more apt to see your site and link back to it (giving them that contextual, external link).
- The company you mention may want to reach out to you or simply just include that article on their website, which earns you a backlink (great for SEO link juice).
- Because you have more recognition, you’re likely to see an increase in social media shares. You not have your audience and the audience of the website you mentioned sharing the article, not to mention it is a higher quality article.
- They give you more credibility because you’re willing to link out to authoritative sources, which prove you have done your research and look to others to help create the best article you can create.
- Not only are you credible, but you’re also trustworthy. Some sites try to know it all, but contextual links help prove that you are a site that cares more about trust than being the answer to everything.
- Google likes to see sites improving reader experience, so your PageRank and rankings should improve.
- Your site should gain more traffic because it gains more recognition.
- If your site is gaining more traffic, you’re likely to see an increase in sales.
- Last but not least, you are offering more information to your reader. This should always be your number one goal.
So the moral of the story: Using contextual links correctly means seeking authoritative, relevant websites to link back to in your articles. This will help you create connections as well as alert Google that you are associated with quality sites. These contextual links, along with internal links, are a great way to improve usability for your readers and help get you on the right track.