Jul 18 Posted 1 year ago
Thanks for sharing this post. Content marketing is very important to increase potential leads. It is an important way to drive more traffic. There are two good things to get leads with content marketing:
* Create helpful content that attracts an audience
*Convert traffic into leads
First, you have be sure that your content is actually helpful and answers all the customer questions. It’s too easy to publish content that attempts to back-door customers into buying from you. You can call this “insidious attempts at self-promotion.
Here I want to introduce with an amazing Marketing tool of ColibriTool. At this moment I am trying it's a free trial period. It includes all the necessary features you need. Colibri gives you insights into how to get more traffic and customers from search engines and other sources incl. social media and content sites. It not only tracks your keywords position in search engines but provides you with the information about search volume, keyword opportunities and competitors. I highly recommend this amazing tool for all. You can find it here>> http://colibritool.com/
Apr 17 Posted 2 years ago
Thanks for sharing this, Ryan.
I think this would also be helpful to those who are currently performing social media management tasks. Considering how helpful social media to businesses nowadays, I think it's just right for us to consider proper content marketing strategies as we are sharing what we created through social networking sites. It's your business' reputation that matters and content would help you boost it up.
Content, still, is the KING!
Apr 11 Posted 2 years ago
Agree with most of what you wrote. Thank you for the good read.
Having a content management plan also helps in ways unexpected. I know of a recent company whose content plan ... and more importantly the content they created ... really helped them in a reputation crisis. The content assisted with creating an engaged community and good information that assisted with their defence.
I can't quite agree with you that people hate advertising and that's why you need a content management plan. Pay per click advertising is very effective in driving revenue and awareness. If it was hated that much then it may not exist. I'd suggest companies need to keep their eye on earned, owned and paid media. Advertising will assist with building both owned and earned media. The content created from the content plan will build earned media. Measuring a return across all type of content let's a company know where to invest their $ for content activities.
Author of The Digital Dollar; Sustainable Strategies for Online Success
May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 28, 2015Hundreds of thousands of conversations happen on social media every day, which means there are countless opportunities for your brand to join in...
April 10, 2015With its 271 million monthly active users who produce 500 million tweets per day, it’s getting harder and harder to ignore Twitter as an im...
April 10, 2015You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campai...