Top 10 Social Media Management Tools

Daniel Zeevi
Daniel Zeevi Founder & CEO, DashBurst

Posted on April 9th 2013

Top 10 Social Media Management Tools

Social media is one of the most effective ways for you and your business to get more traffic and generate new leads. Having a presence on all the major networks like Facebook, Twitter and LinkedIn is a necessity these days for any business. But what tools are the social media gurus actually using to manage these multiple accounts?  

1 Hootsuite

hootsuiteHootSuite is the most popular social media management tool for people and businesses to collaboratively execute campaigns across multiple social networks like Facebook and Twitter from one web-based dashboard. Hootsuite has become an essential tool for managing social media, tracking conversations and measuring campaign results via the web or mobile devices. Hootsuite offers a free, pro and enterprise solution for managing unlimited social profiles, enhanced analytics, advanced message scheduling, Google Analytics and Facebook insights integration.  

2 Buffer

bufferBuffer is a smart and easy way to schedule content across social media. Think of Buffer like a virtual queue you can use to fill with content and then stagger posting times throughout the day. This lets you keep to a consistent social media schedule all week long without worrying about micro-managing the delivery times. The Bufferapp also provides analytics about the engagement and reach of your posts.  

What's the difference between Hootsuite and Bufferapp?

Hootsuite provides a more complete solution that allows you to schedule updates and monitor conversations, whereas Buffer isn't a dashboard that shows you other people's content. However, Bufferapp has superior scheduling flexibility over Hootsuite because you can designate very specific scheduling times and change patterns throughout the week. Hootsuite recently introduced an autoschedule feature that automatically designates a scheduling time based on a projected best time to post. This can be effective to use, but doesn't have the same flexibility as Buffer since you don't really know when a post will be scheduled till after doing so. What's the right solution for you? Many people use both Hootsuite (to listen) and Bufferapp (to schedule), including me, and it really depends on your posting needs. In my opinion though, if Hootsuite we're to introduce more scheduling options this could spell trouble for Buffer! But then again, Buffer could be working on some cool new dashboard that would rival Hootsuite's offering, time will only tell.

 

3 SocialOomph

socialoomphSocialOomph is a neat web tool that provides a host of free and paid productivity enhancements for social media. You can do a lot with the site which includes functions for Facebook, Twitter, LinkedIn, Plurk and your blog. There are a ton of useful Twitter features like scheduling tweets, tracking keyword, viewing mentions and retweets, DM inbox cleanup, auto-follow and auto-DM features for new followers. Social Oomph will auto-follow any new follower of yours on Twitter if you like, which could save you a ton of time if you normally like to reciprocate follows. Social Oomph is so effective at increasing social media productivity that I use the site every day but haven't had any reason to actually log in there since last year!  

4 TweetDeck

tweetdeckTweetdeck is a web and desktop solution to monitor and manage your Twitter feeds with powerful filters to focus on what matters. You can also schedule tweets and stay up to date with notification alerts for new tweets. Tweetdeck, who was purchased by Twitter, is available for Chrome browsers, as well as Windows and Mac desktops. Recently they closed down their mobile apps to re-shift focus on the web and desktop platforms.  

5 Tweepi

tweepiTweepi is a unique management tool for Twitter that lets you flush unfollowers, cleanup inactives, reciprocate following and follow interesting new tweeps! The pro version allows you to do bulk follow/unfollow actions of up to 200 users at a time making it a pretty powerful tool for Twitter management.  

6 SocialFlow

SocialFlowSocial Flow is an interesting business solution to watch real-time conversation on social media in order to predict the best times for publishing content to capture peak attention from target audiences. Some major publishers use Social Flow which includes National Geographic, Mashable, The Economist and The Washington Post to name a few. Social Flow offers a full suite of services that looks to expand audience engagement and increase revenue per customer. In addition to its Cadence and Crescendo precision products, SocialFlow conducts an analysis of social signals to help identify where marketers should spend money on Promoted Tweets, Promoted Posts and Sponsored Stories, extending the reach and engagement for Twitter and Facebook paid strategies.  

7 SproutSocial

sproutsocialSproutsocial is a powerful management and engagement platform for social business. Sprout Social offers a single stream inbox designed to help you never miss a message, and tools to seamlessly post, colloborate and schedule messages to Twitter, Facebook and LinkedIn. The platform also has monitoring tools and rich analytics to help you visualize important metrics.  

8 SocialBro

socialbroSocialBro helps businesses learn how to better target and engage with their audience on Twitter. It provides tools to browse your community and identify key influencers, determine when the best time to tweet is, track engagement and analyze your competitors. Socialbro analyzes the timelines of your followers to generate a report showing you when the optimal time to tweet is that would reach the maximum amount of followers for more retweets and replies.  

9 CrowdBooster

crowdboosterCrowdbooster offers a set of no-nonsense social media analytics with suggestions and resources to boost your online engagement. The platform provides at-a-glance analytics, recommendations for engagement and timing, audience insights and content scheduling to optimize delivery.  

10 ArgyleSocial

argylesocialArgyle social is social media management tool for savvy B2B marketing. It allows you to merge social data with sales and marketing numbers to identify and engage with more prospects, qualify and quantify better leads and build stronger relationships with social media actions.

 

So what's your favorite social media management tool?  

 

Original article

Daniel Zeevi

Daniel Zeevi

Founder & CEO, DashBurst

Founder of DashBurst, Daniel is a social media scientist, web developer, graphic designer and author. He researches trends from the top industry leading resources to provide businesses with actionable intelligence to create viral websites and social media marketing campaigns. He is also a futurist and content curator always on the hunt for disruptive new technology, creative art and web humor.

See Full Profile >

Comments

Great post Daniel. Now I'm more in agreement with your Hootsuite/Buffer argument.

As for SocialBro. This is actually one of my favourite Twitter apps. In addition, to what you mentioned I would also point out it's amazing number of filters and the ability to upload other's followers and their lists and follow them. It's perfect if you're just starting out and your competitors is on twitter. With he new cloud version it has just gotten even better.

Cloudbooster: is definitely a nice way to start but I think many people will quickly move to more sophisticated options.

I'm going to try out SocialOomph, Tweepi and Social flow.

I'm still in search of the best monitoring tool. It seems that PageLever is quite good but I'm still not sure where to settle.

Jorgen

Thanks for the top 10 tools. There are many social management tools available on the market today, it is hard to decide what's the best. I am using a new social management tool SocialMotus, it is very powerful, it combines most of the features from above top 10 tools. It may worth to include this tool in your top 10 list.

Its Engagement Analytics report feature is very similar to CrowdBooster, but more pwoerful. It provides you more analytic data at real time to give you real insight about your engagement.

Please check out at http://www.socialmotus.com.

 

Thank you very much for your list! It is amazing which tools are already available to cope with Social Media Networks. I am just unsure, whether not social experienced people should use them.

Gremln is a great option to consider for a social management tool -- it brings multiple accounts into one platform and makes it easy to monitor and manage your social media presence. http://gremln.com

Thanks Daniel for the great overview of social media management tools. “Merging social data with sales and marketing data..” – sounds interesting, gonna have a closer look at ArgyleSocial.

As for my favorite SMM tool, this is BuzzBundle. I use it to post, schedule, find relevant conversations and join them, track brand mentions (mine and competitors).

I find it super convenient that BuzzBundle lets managing not only SMM activities, but other socially powered sites (like Q&A, blogs and forums), which means you won’t miss any opportunity to interact online. By the way, they recently added YouTube to the list of supported platforms.

Thank you for sharing this! These tools are really efficient, but currently "Quintly" is my favourite tool. It works best for benchmarking your social media profiles with competitors.

Thanks for the great list.  I do have a question though...

Where does Salesforce.com's Marketing Cloud fall into the mix?  They acquired Radian6 and Buddy Media and have recently launched an ad platform Social.com...yes there is a significant integration with their more traditional salesforce platform / clouds...but are they not a significant player in the SMMS space?

I was surprised not to see them on the list and would love to hear a few POVs on where they fall in the mix...

 

Michael

All we need now is something for Pinterest and something to put Instagram on Windows Phone. Yes, I'm a PC and proud.

Thanks for the list, Daniel!

Yet, I'm surprised that you didn't include BuzzBundle (http://www.link-assistant.com/buzzbundle). It has really been a great pleasure using it for the past few months.

Thanks for sharing your list of amazing social media tools, which is helpful in social media. As we are starting to promote our business in search engines and social media, this would be an opportunity for us to know use of these tools.