The Top 5 Devious Lies You Hear About Social Media

Posted on April 21st 2012

The Top 5 Devious Lies You Hear About Social Media

By now everyone and their dog knows I love social media. I gave up my full time job at a national law firm to pursue my passion and it’s pretty incredible to do what you love (and get paid). But, it’s not all rainbows and unicorns as some portray.  Like any other job, it takes a lot of hard work, dedication and consistent engagement.  Social media marketers come a dime a billion these days and you must differentiate yourself. Or die trying!  Here are my top five lies about social media:

1. Social media is free. This is one of the biggest misconceptions of them all.  Social media is NOT free.  First, it takes time.  The last time I checked time equals money right? Even if you decide to keep your social media marketing in-house you will always be paying someone to monitor your accounts. Social media management tools such as Hootsuite and Tweetdeck are free (unless you have premium accounts) but you need to quantify the time invested in learning about these tools, and how to use them properly.  If you decide to use an outside digital marketing company for your social media endeavors, be cautious of anyone that gives you a quote up front without a conversation first.  You get what you pay for in this business!

2. You need influencers. Sure it’d be nice to have Justin Bieber tweet about your new product and/or service to over 20 million followers, but you don’t need influencers to be your brand advocate. One of favorite peeps, Danny Brown, said it best:

“the influencer will only share your brand or product for reward. Hard cash, or a large mount of swag (sign me up please!). They’ll write about you once, and then move on to the next brand.”

He goes on to talk about brand advocates. These are the people who love your products and services and they love to write about it even more.  I was one of these people for a local hair shop that guaranteed a fully styled, fully dry head of hair in 30 minutes. Anyone that can do that to my mane is perfect in my mind. I told everyone I knew about how amazing these guys were. I wrote online reviews, told my friends and I continue to use their service today.

3. You’re guaranteed a new client within X amount of days. The bottom line is important. We all want to land new clients through Facebook, Twitter, Blogging and LinkedIn and Pinterest.  But you should be very weary of someone that says they can get you a new client through social media in two days, two weeks or any time period for that matter.  Digital marketing can help your business in a multitude of ways. It will increase brand mentions across the web, create communities based around your products or services and yes, it can bring in new business. But there isn’t a set timeline.  It takes dedication, consistency and skill.

4. You need to be happy all the time. There are no rules when it comes to social media. Yes, you should mind your manners most of the time but feel free to act yourself once in awhile.  You know why social media marketers get a bad rap most of the time? It’s the ones that act like everything is amazing 24/7, you know the type – they make me want to run for the hills.  Seriously, you can’t be that happy all the time! Act human. We all have our ups and downs. Don’t rant about your clients and/or your relationship mishaps but feel free to vent about what gets you down.  Get it out in a blog post. Other people are probably having the same issues and maybe your words will help.

5. You should give up your real life for your online life. Everyone I know online has gone through this at one point or another. We get that aha moment where everything clicks. We land our first client through a Twitter exchange, or get a referral through Facebook, and we’re hooked.  Instead of setting aside a set amount of hours per day to use social media, it becomes our life.  Even when we leave our house, we’re checking in online through our smart phones. This is when your real life relationships start to fail.  You know those people that check their phones 55 times through dinner? Don’t become one of them.  Unplug. Detach. Untether. We’ll be here when you get back, promise!

So there you have it, my top five lies about social media as told from someone that experienced every one of them at some point.  Have any more to share? Please share them in the comments below.  I’d also love to hear what you think about our new Shift Digital website! It’s exciting right?

 

justinthesouth

Justin Brackett

Partner, Outspective

Justin Brackett

Is an established authority on digital and social media marketing. He assists businesses acquire market share, build their brand, create product preference and develop online communities through relationship management, open communication and trust. His thought leadership has been featured on Business 2 CommunitySocial Media Today and PR Daily.

With experience in the corporate, nonprofit, and small business sectors, Justin’s perspective on digital marketing is well-rounded and based on the basic skill of understanding the needs of people. Justin’s passion is teaching companies how to shine.

Justin regularly presents at industry conferences and tradeshows on topics such as digital marketing, social media marketing, and the business impact of social and business organization.

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Comments

Loraine Antrim
Posted on April 22nd 2012 at 12:24PM

Top five lies about soical media? This is not really a lie, but more of a perception issue: I think some businesses still view social media as "that thing the millennials do."  Because of that perception, they either do not engage at all, or they take a tepid, non strategic approach and just throw up a Facebook page because they think they should. And as long as that perception exists, they will miss out on the benefits and the increased engagement that other companies experience.  Justin, I think everything you've said is spot-on; thank you for the post. Loraine Antrim, http://twitter.com/#!/loraineantrim

justinthesouth
Posted on April 22nd 2012 at 7:12PM

Hello Loriane,

 

Yes, there are still lots of people out there everyday preaching that these 5 things are "truth". It really is ridiculous that people dont take the time to find-out for themselves. 

I could not agree with you more on people missing out. The Shift Digital team have lost clients in the past because we told them, you thinking is wrong and if we go down the road you want us too you will see no results. 

 

Thank you for commenting. 

 

Justin Brackett

D.A. Bere
Posted on April 22nd 2012 at 4:37PM

There is nothing new here.  Of course we know that time is not free, etc..  Sometimes we just need to hear or see these to remind us and remind cllients of these issues.  I have several to add to your list but I'll save them and maybe write an article.

Thanks, Justin.

justinthesouth
Posted on April 22nd 2012 at 7:14PM

Thank you for the comment D.A. You are right, nothing new here. Yet, it is amazing how many people still don't know the truth.

Yes, we have to be reminded about it and we have to tell others of it.

I look forward to seeing your additions to this list.

Cheers!

Justin