Top 5 Things to Consider When Choosing Survey Software

Posted on October 12th 2011

Getting client feedback and finding out information about customer preferences can make the difference between the success and failure of your business. With the internet so widely available, web surveys are an easy way to gather information from your customers or potential clients. The first step in using web-based surveys is to select software to create surveys and analyze the data. There are a dizzying number of options available, and it can be difficult to know which survey software to choose. Fortunately, this choice can be simplified into the following five key considerations.

The Basics

  1. 1.      Platform The platform that you are going to use to create your surveys is of great importance. Many survey programs are web-based, but if you will want to use them on in-house computers you will want to ensure that the software will run with the operating system you use.
  2. 2.      Company Size The survey software you select must be able to accommodate the number of potential responses you will receive, and that is based on company size and customer base. Be sure to review the specifics of the company size served by the potential software to make sure it is appropriate for your business.
  3. 3.      Locations Served With industry now reaching across the globe, you may have offices in various countries on several continents. Some software is only designed to serve locations in the United States and Canada, and some have a much wider span. If you will be using this software to launch surveys or analyze data in offices outside the United States, you will want to ensure that your survey software will support the locations you need.

Additional Features

  1. 4.      Customizability The ability to customize templates, functionality, data collection and reporting cannot be taken for granted. Most of the best software includes these features, but if you are trying to save money with cheaper or less well-known providers, be sure that they allow the adaptations that will be necessary to provide useful data for your company.
  2. 5.      Piping and Branching Piping is the ability to customize follow-up questions based on the customer or client’s answer to the previous questions. You can also use this to qualify data samples – if they haven’t purchased your product in the last six months, you can branch them to a page that thanks them for their time rather than asking them a dozen questions they would find inapplicable. Some survey software simply brings a customer through every question, in order, applicable or not. If you want specific data and a more useful customer experience, piping and branching will be important features in your software.

There are a lot of companies claiming to have the right survey software for your needs. You know your business better than anyone, and with this simple list of factors you can easily choose the best survey software and move on to strengthening your business.  


Brett Snyder

Brett Snyder is the account manager for Capterra, a provider of survey software, email marketing software and of a variety of business software with over 23,000 software product listings.
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Posted on October 13th 2011 at 3:38PM

Another important aspect of online survey tools is branding. Most of the popular survey providers offer various levels of service at different price points which can affect the overal branding of the surveys you distribute to your customers. You should decided how important it is to your company to have exclusive url branding without the "powered by" logo of the survey provider displayed as part of the survey. 

Posted on October 14th 2011 at 11:24PM

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Posted on November 11th 2011 at 7:02AM

Agree with the points and Chad's point. Branding is a good idea as the surveys ususally go out to a large audience and if its not clear who is behind the survey then customers are less likely to complete them.

Posted on November 24th 2011 at 7:51AM

I think the web based survey software is the best since it doesn't consume much of your computer resources, you would only need a good network connection to make it work and the best part about it is that you can access your survey camera no matter where you are. If you decide to use a one of the in-house computers, I think you should also consider to use that computer for this purpose only and get a regcure software too, it keeps the operating system healthy by deleting temporary files and other unnecessary information which clogs it.

kevin smith
Posted on December 13th 2011 at 5:31AM

I agree with this post Web Survey Software  is branding. most of the popular your site and thanks for shring this post.

Posted on March 6th 2012 at 12:17AM

This is a great list and I am especially glad you added piping and branching. Coming up with follow-up questions to a consumer's answer is HUGE in my opinion. Choosing the right software for surveys can be a daunting task. Thanks for the helpful post.

Ray Mantis
Posted on September 18th 2012 at 2:45AM

 SoGoSurvey has been in the business for sometime and is doing pretty good in terms of introducing new features and packages. So would suggest to go for it as it keeps on updating the product and very user friendly.

Posted on September 24th 2012 at 2:05AM

The software should be :

user friendly


Has all the features required.

And all this i find in

My vote goes to them !!!!

Survey Tools Man
Posted on September 29th 2012 at 6:48PM

From my point of view the really most important is to make sure that you are getting good support. Without Support there is really no point of putting money or time on a tool.

Posted on October 3rd 2012 at 1:26AM

I believe we have many online survey tools in the market and they offer somewhat same features . A survey tool which may be the best among them would be the one which has an edge over others. Like Survey Monkey or Fluid Survey Or SoGoSurvey. They all are doing really great in the business and having great features.

Nina Sayers
Posted on October 12th 2012 at 5:51AM

It is a very helpful information shared here: If i may add , a survey tool must also be very strong with their support.If the support is strong, then people feel connected to them and they get their problems or doubts sorted.

Posted on October 29th 2012 at 8:45AM

 A very informative blog about what things we should keep in mind while selecting a surveys tool online. Suggesting few points in addition to the one's already mentioned above:

Survey Tools should allow Free Students Licence too for the college going students who might need these survey tools for their dissertations etc like me. I have a Free Professional account on which allows to use all the features in a free upgrade for students. Not a worry that its a free account with limitations, best thing what i see as a student.

Posted on January 25th 2013 at 4:15AM

For me, company size would not be an important attribute. I will look for a tool with lots of features with some degree of flexibility. In fact, when I chose an online survey tool, it was more about value for money and features that can preserve the credibility of the survey.

Jasmine Bing
Posted on January 30th 2013 at 5:48AM

I am glad to know that SoGoSurvey, the online survey software I use, has all of the features listed above. In addition to customization, piping and branching, it provides a whole lot of features such as rules & alerts, response rate analysis, multimedia embedding, etc.

Posted on February 11th 2013 at 7:41AM

True Jasmine, SoGoSurvey is a revolutionary tool, perhaps the best online survey tool which will go a long way ahead of its competitors!

MagicalPad Freeform Notes
Posted on September 3rd 2013 at 7:58PM

We used SurveyMonster. SurveyMonster is also a great solution with drag/drop ajax interface. it is like wufoo except it is 3 times cheaper and have a decent free account (not a trial). check it out at

Posted on August 1st 2014 at 11:44AM

I did quite a bit of research and I have to agree with the others, SoGoSurvey appears to be the best option. The fact that it offers a wide variety of tools, and offers a superior level of customization; coupled with the discounts provided for students, academics, and non-profits make them a considerably better option than their competitors.