The Top Benefits of Social Media Marketing [INFOGRAPHIC]

Pam Dyer Marketing Director, SolutionsIQ

Posted on July 1st 2013

The Top Benefits of Social Media Marketing [INFOGRAPHIC]


89% of marketers say that social media generates more business exposure

The Conversation Prism The Top Benefits of Social Media Marketing [Infographic]There are a million articles and blog posts out there that sing the praises of social media marketing — how social networks like Twitter, Facebook, and Pinterest have had a major impact on lead generation and sales. If you follow my blog, you know that I’ve written a lot of them myself. Wouldn’t it be nice to have an easy way to to see some proof and hard numbers to back up the claims?

Social Media Examiner recently released its 2013 Social Media Marketing Industry Report, which set out to uncover the “who, what, where, when, and why” of social media marketing. More that 3,000 marketers were surveyed, and their responses provide valuable insights into the benefits of social media marketing.

Wishpond, a maker of online marketing tools, created an infographic that nicely illustrates the study’s results. If you need to convince decision makers in your company that they should give social media marketing a try, keep this image on hand.

Here are the top benefits that companies are seeing from social media marketing:

  • 89% of respondents said that social media marketing has generated more business exposure
  • 64% saw lead generation increase by using social media 6 hours or less per day
  • 69% of marketers use social media to gather marketplace intelligence
  • 62% of marketers using social media for 2+ years reported a rise in search engine rankings
  • 62% of businesses with 10 employees or less reported that social media has reduced marketing expenses

top benefits social media marketing infographic The Top Benefits of Social Media Marketing [Infographic]

The Top Benefits of Social Media Marketing [Infographic] is a post by Pam Dyer on Pamorama | Social Media Marketing Blog.


Pam Dyer

Marketing Director, SolutionsIQ

Pam Dyer is an integrated marketing executive dedicated to helping companies grow via innovative branding and audience engagement programs. She delivers results by leading teams to create forward-looking strategies and translate them into measurable tactics, iterating as needed to achieve corporate goals. She is a big-picture thinker and relationship-builder who thrives in environments where collaboration is embraced. Pam has a passion for achieving business results through supporting people, growing teams, and sharing success.

Pam authors an award-winning blog, Pamorama, which helps businesses optimize their brands, create customer engagement, and drive sales by using social media channels and content marketing programs. She has educated thousands of people about how to create, manage, and measure outreach initiatives on Facebook, Twitter, LinkedIn, Pinterest, Google+, and other social networks. Pam has a global footprint and routinely receive questions and comments from her audience, the majority of whom are in the U.S., Canada, Europe, Australia, the Philippines, India, South Africa, and the United Arab Emirates. Her content is syndicated via Social Media Today, Business2Community, Yahoo! Small Business Advisor, CustomerThink, Google News, Mediabistro, and other outlets.

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Posted on July 1st 2013 at 1:24PM

This is a very cool inforgraphic! This just goes to show that social media marketing has been on the rise and will continue to rise and thrive as ways to help get your brand or service get recognized. More people have created and used social media accounts every day, all from around the world, and a company should focus on social media marketing anyway that they can. With all of the high numbers that are presented here, there is no way any company should be without some sort of social media marketing strategy.

Posted on July 1st 2013 at 5:11PM

Hi Pam,

I'm inclined to totally agree with your postulations. From all indications, the search engines are moving in favour of social media. For instance, I did my reseach and observed that websites, articles that creates a brand on Google plus ( having more followers, constant sharing of updates on the social media) tend to do very well on Google SERP.

Most search engine optimization consultant needs to embrace this in their conculting profession.

I am gradually embracing this concept as I aim to make my website viable.

Sophie Taylor
Posted on July 2nd 2013 at 8:23AM

I really appreciate the information above and they’re correct a 100%, but there need to be hard work and also some team work. This whole process might take time but it will surely give you the benefits.

joshent bontilao
Posted on July 3rd 2013 at 1:31AM

Hi Pam, I was kinda confused on the info but I do understand them all. I am a new marketer and you're right Pam, I do use social networking sites to generate traffics to my site. But sad to say, I need tools to do and search the right keywords intended for my business. I have found the Colibri ( and they have free trial period as well. Now, what I am trying to say is that, is this tool okay to use? Hence my colleagues have been using this one for their businesses and they recommended this to me. But before I will user this one, I do seek for your advice. Thanks