Top Digital Marketing Trends in 2014

Posted on January 4th 2014

Top Digital Marketing Trends in 2014

digital marketing laptop Top Digital Marketing Trends in 20142013 will be known as the year organizations began embracing different tactics for digital marketing in a big way. It will also be known as the year of the biggest social media changes: Twitter’s IPO announcement, Google and Facebook’s algorithm updates, and the list goes on. This trend of disrupting the digital marketing arena will continue into 2014 and beyond. Here is a roundup of what we predict in 2014 for the digital marketing industry:

Content continues to be king

Social Media Today reported that 78% of CMO’s believe custom content is the future of marketing. Most marketers have embraced and accepted content as a major resource in their efforts. Along with this, there has been an influx of content discovery apps which support the growth trend: Flipboard, Pulse, and Fancy (to name a few). If you’re not dedicating budget towards content development, it may be time to consider doing so!

Growth of video marketing

It goes without saying that videos have the ability to convey a message that is ten times more powerful than text content. Kony 2012 was proof that great video content has the potential of becoming an overnight viral success. Also, with apps like Instagram, Snapchat and Vine, videos are being created, viewed and shared on mobile devices. Facebook has also introduced and enhanced their mobile ads platform. Combined with the mobile potential, we predict that video marketing will grow even more in 2014.

Social media diversification

2013 has been the year of social media growth. We will continue to see this trend in the coming year. 93% of marketers already say they use social media for business, but in 2013 we also saw a surge in popularity of new networks like Pinterest, Vine and Instagram – and have become a part of everyday life. These networks are carving a unique niche for themselves, which means that businesses will continue to use different platforms to build their brands and connect with consumers.

Are there other trends we’ve missed? Share them in the comments below!

Image courtesy of Flickr. Originally posted on the Activa PR blog.

AnitaLoomba

Anita Loomba

Other, Self

Anita is a Digital Marketing Consultant and helps brands develop social media campaigns to expand and extend their reach in online marketing. Most recently she spearheaded the social media strategy and execution for eHealth, Inc. and prior to that, as a Marketing Manager at Fred Meyer Jewelers, she built the social media and online marketing plan for the retail brand. A Seattle native, she now resides in the San Francisco Bay Area. She's worked with large companies like Intel and Warner Brothers and has experience with agencies and startups as well. She loves traveling, photography and all things social media!

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Comments

Mobile - Mobile will continue to grow in 2014 and continue to be a driving force for sales and leads in the local marketing arena.  I personally believe that a major business without their own app is going to have problems keep pace with their consumers.

Hi John, I completely agree! As more and more consumers are relying on their mobile devices for information and shopping, we'll continue to see this channel evolve. Apps like Snapchat and Instagram are great examples. Thanks for sharing!

Agreeing - mobile will continue to grow in 2014! And therefore visual content like Infographics and Animated Videos that are very mobile-friendly will increase their popularity among digital marketers.

Thanks for sharing, Alexandra! Agreed that companies need to evolve their content so it's more mobile friendly.

What I would like to see in 2014 is marketers who realize that video ads are choking the internets available bandwidth and are slowing down websites.  Ads will destroy social networking sites like they did MySpace thanks to Google.  Mobile is barely better than dial-up and totally unreliable.  Good luck there.  Of course marketers have zero respect for consumers.  Even now with every browser having built in pop up blockers some marketers still use programming tricks to display them even though they are universally hated. 

I wonder if certain areas of the country are better suited to online marketing than others. My company, Roof, Rinse & Run (http://www.RoofRinseRun.com), is in the South (somewhat rural area), and I'm not sure that online efforts to grow your business do as well here. I think many people still rely on word-of-mouth - which is good - but if you're a starting-up company, how do you get your foot in the door to begin with?

Thanks for sharing ! Great

Nice article. 

I think Gamification and social gaming to promote brands/products will also be a trend in 2014. 

Brands will use gaming mechanism to  create social media campaigns to increase brand awareness and people talking about the brand. 

 

There's a continuing trend to tease out content vs. context...Do agree, as social media sites go public we are entering into a new age in which organic reach is not the reality. While ad fees are still nominal in comparison to traditional media sources, FB, Twitter, etc. are going to make sure that you have to have skin in the game as well and put a couple of bucks into posts to extend reach.

 

 

i agree with your points.content is  king of marketing and vedio marketing going is well and social networking growth is good in last and also repeat same may every one use social networks in now a days.

Interesting article and I am very much agreed with you, one point is very significant that Google+ , social media will be best marketing tool in 2014. G+ is going to be massive for local businesses.