Top Five Reasons Your Facebooks Ads are Being Rejected
Eric Chapman Developer, Digital Denizens Design & Marketing

Posted on August 2nd 2012

Top Five Reasons Your Facebooks Ads are Being Rejected

Images of Facebook Logo with Actual FacesFacebook Advertising has grown at an incredible rate. Starting in 2009, ads were responsible for under $1 billion. In 2012, that number has risen to over $5 billion (US). Facebook ads are undeniably an easy way to grow your fan base, which directly relates to new customers.

With advertising come rules, and Facebook has plenty of guidelines. The good news is that most of them are common sense and putting a little thought and ethics into your practice will go a long way. So what does it take to have an ad rejected by Facebook?

Ads must not contain false, misleading, fraudulent, or deceptive claims or content.  -Facebook Advertising Guidelines

The top 5 reasons your ad was rejected by Facebook

  1. Infographic about Facebook Ads GrowthCapitalizing every word or an entire word. Let’s face it; this is incredibly rude. Randomly capitalized words take away from the design of the site and interrupts the flow of reading. It also happens to be one of the reasons your ad will be rejected. I’ve seen ads break this rule and get away with it. This usually happens when the capitalization is tasteful, so use it sparingly and only when needed.
  2. Misleading ad text. This one is exactly as it sounds, if your copy doesn’t match your company and products it’s likely to get rejected.
  3. Deceptive offers. Very similar to the rejection above, if your offer is unrealistic or your landing pages don’t match the ad offer, it’s going to be rejected. A real person, hired by Facebook is looking at your ads to ensure a positive user experience on their network.
  4. Inappropriate images. We know that beautiful women in ads are going to grab attention. There was a time when Facebook would allow images of scantily clad women slide through. The’ve now cut down on this, however. Unless the image is relevant to the ad, there’s a good chance it’s going to be rejected. Again, Facebook is trying hard to make the user experience safe and fun; keep this in mind and you’ll have no problems with your ad flying through.
  5. Ad destination. Here’s the big one; This is by far the number one reason ads are rejected. According to Facebook, “Products and services promoted in the ad copy must be clearly represented on the landing page, and the destination site may not offer or link to any prohibited product or service.” Facebook will not tolerate a destination that includes pop-up ads, landing pages that don’t match the ad description, etc. Although they don’t say it, Facebook tends to prefer ads that direct users to a page on Facebook. Users like this too, because it gives them a level of comfort being on a site they trust. If you’re finding your ads are being rejected or you really want to use content from your website, build an app using Inline frames, this way your site appears within the Facebook framework.
Facebook ads are an amazing way to draw in new customers and brand fans quickly. Be smart & keep Facebook’s ultimate goal of safe & fun communication in mind and you’ll have no problem getting your ads approved. Try to keep your ad destination within the Facebook site and develop apps to emulate your site on Facebook if needed.
Facebook ads are a very directed, inexpensive way to draw in highly qualified leads. Contact me today to manage your Facebook Ads campaign.

Eric Chapman

Developer, Digital Denizens Design & Marketing

Eric Chapman is an accomplished marketing and information technology professional with over 15 years of experience. Eric began with a degree in computer networking, with a concentration in business systems and was quickly certified by Microsoft as a Microsoft Certified Technology Specialist. Fresh out of college, the horrible events of the attack on the World Trade Centers occurred and technology jobs were suddenly difficult to come by. Eric had worked in sales and marketing in previous jobs, so turned his efforts there. It isn’t by mistake that merging technology with marketing came natural to Eric. He quickly became certified, with honors, by the Inbound Marketing University and completed an e-Marketing certificate at a local college. He is also certified by social media dashboard giant Marketing and Sales is something that definitely comes naturally to Mr. Chapman. He loves to tell a story about how he sold a tube of dog urine for hundreds of dollars to the federal government. Yes, that is a true story ladies and gentlemen. Eric is also an independent student of linguistics. Regarding this, he says, “Have you ever seen that painting from René Magritte that states “This is Not a Pipe”? That type of thinking gets me so excited. Semantics and semiotics are the foundation of our understanding and communication. Because of this, they are very relevant to marketing.” Are you looking for a marketer who truly thinks outside of the box? If you’re a small business owner, who despite being passionate about your business, just feels stuck at the moment, then Eric is your turn-to guy. He’s adopted the tagline “The swiss army knife of small business marketing” and nothing could be more accurate. No matter the problem, Eric seems to have a solution. For this the world of small business is very fortunate to have a gifted marketing professional like Eric Chapman.

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Urban Media High Wycombe
Posted on August 3rd 2012 at 5:36AM

A very interesting and important post, companies looking to advertise on Facebook would find this useful.
Posted on August 3rd 2012 at 9:13AM

Urban Media High Wycombe, thank you so much for your reply. I'm really happy you found it useful!
Posted on August 3rd 2012 at 9:34AM

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Jayne Burch
Posted on August 3rd 2012 at 11:26AM

Well done! This information will save a lot of time in the long run by helping to careful plan ads for success.
Posted on August 3rd 2012 at 11:55AM

Thanks for your comments Jayne. Very appreciated!

Posted on August 7th 2012 at 9:10AM

Very Interesting post.I dont get much rejection on ad approval.Let me know your thoughts on how click and like on the Facebook Ads can be effectively boost the user interaction on Facebook Application.